Cloud computing is an internet-based computing that provides access to processing resources and data to other shared computers and devices on demand. Users and enterprises can have capabilities to store and process data at data centers that are privately owned or operated by third-party vendors.
These data centers are located at various locations, which offer access to data from anywhere in the world. The implementation of cloud computing has reduced the up-front infrastructure costs, achieved coherence, and provided convenience & flexibility. In addition, it helps businesses to focus on their core businesses and spend less resources on computer infrastructure. Moreover, it offers key benefits such as low maintenance, improved manageability, and faster runtime of applications.
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Concerns related to data access, privacy, and security hamper the growth of the industry. Availability of resources, data longevity, and lower service disruption are factors that are anticipated to create new avenues for market players in the near future.
The global cloud computing market is segmented based on deployment model, service, IT capability, and geography.
Based on deployment model
public cloud,
private cloud,
hybrid cloud.
Based on service
software-as-a-service (SaaS),
business process-as-a-service (BPaaS),
advertising-as-a-service (AaaS),
platform-as-a-service (PaaS),
infrastructure-as-a-service (IaaS).
The IT capability
business processes,
system & application infrastructure,
application.
The market is analyzed based on four regions
Asia-Pacific,
North America,
Europe,
LAMEA.
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The key players operating in the industry are Amazon, Hewlett-Packard, Akamai Technologies Inc., Yahoo Inc., VMware Inc., Caspio Inc., CA Technologies, Dell Inc., Google, Microsoft Corporation, and IBM Corporation.
These market players have adopted various strategies such as new products launch, expansion, collaboration, joint ventures, partnerships, mergers & acquisitions, and other strategies to consolidate their market position and gain competitive edge in the market.

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