23rd Jan 2017 - 1000+ buyers from 90+ countries across the globe who attended the International Indian Garment Fair held at Pragati Maidan in New Delhi have only one statement to say – 'INCREDIBLE INDIA' The 3 day event hosted by the Apparel Promotion Council of India from the 18th to 20th of January was more than just a success but an experience that visiting buyers would cherish forever.

With strong support of the government through the ‘Market Access Initiative’ grant, AEPC sponsored airfare and hospitality as an incentive for eligible buyers to attend the event. Under the ‘Reverse Buyer Seller Meet’ scheme buyers got 5 star hospitality in The Lalit and Le Méridien hotel courtesy Mr. Ashok Rajani, Chairman AEPC. "Thanks to Fashionablyin we have had great participation from international buyers and buying houses, we are expecting the 58th IIGF to bring in double digit growth to the Indian export market, bringing in optimism amongst exporters", added Rajani.

Inaugurated by the Union Minister of Textiles, Smriti Zubin Irani under the 'Make in India' banner, she spoke of how platforms like IIGF and Fashionablyin are the most cost effective ways for small and medium enterprise (SME) exporters to go global. B2B business meetings and matchmaking of buyers with suppliers was curated by virtual trade show platform, Fashionablyin privately in the buyers lounge. The company's free concierge for buyers has played a vital role in finding out buyer requirements prior to the event and pre-planning meetings with exhibitors who participated in the program.

Fashionablyin's founder, Tarun Thadani stated how important it is to know your buyer and know your supplier. The company which was founded in 2006, has now created a niche business model charging suppliers a fee for introductions and meetings with relevant fashion buyers. Fashionablyin is a 'free community, and always will be", states Thadani who claims the company only charges for the sales rep service while offering a free b2b social network on its website - Fashionablyin.com. The London based company also administers a series of secret WhatsApp groups and virtual chat rooms for buyers and suppliers to interact and communicate instantly. Fashionablyin has proved out of the box marketing activities can be successful by creating a friendly and casual environment for buyers and suppliers to meet, first virtually and then in reality.

Fashionablyin has also partnered with government body, ITPO - India Trade Promotion Organization for TEX-STYLES 2017 happening this February, 21- 24 at the same venue. Buyers can avail free airfare and hospitality for the show and it's offshoot leather edition happening in Kolkata consecutively. Fashionablyin's free concierge service is available to buyers on email who can send their sourcing requirements and queries directly to [email protected]

Fashionablyin Ltd
2-4 Unit 27, Exmoor Street, London W10 6BD +44 7960 117079
https://fashionablyin.com