How is leadership and management connected to storytelling? Effective leadership is characterized by effective communication. Skilled storytellers are great communicators. Therefore, the manager who is a skilled storyteller has all the potentiality to be an effective leader.

No matter if it is to increase performance in a sales team or to deliver a professional and satisfactory service to clients, in all fields the successful leader knows how to connect, inspire, and motivate those that he leads towards certain objectives. Storytelling can greatly help leaders to inspire employees, sharing a business objective or vision, defining company culture and values, teaching necessary concepts, giving basic training, and even helping employees to get to know their leaders better!

Good stories can effectively stimulate brain activity and release neurochemicals.
For example, oxytocin is a hormone that plays a crucial role in social bonding. It promotes trust and motivates voluntary cooperation. It is released at the time of hearing a good story and causes one to feel empathy. In turn, empathy causes one to be more willing to take action.

So, in a nutshell, why is leadership embracing storytelling? Storytelling helps the leader to truly connect with those under his / her authority. Moreover, stories have great potential to trigger emotions. For executive storytelling courses for leaders you can enroll for Next Dimension Story. There you get the best personalized storytelling classes. This is a combination of art & science of storytelling.