San Mateo, California — Betty Withrow, founder of The Writer's Launchpad, and Joie Gharrity, founder of Joie G 113, are revolutionizing media outreach in the publishing world with an innovative, hands-on program designed exclusively for authors. In an era where traditional PR firms often miss the mark, Withrow and Gharrity are proving that true success lies in a personal touch, treating clients not as accounts but as valued members of the family.
"Our approach goes beyond cookie-cutter press strategies. We deeply care about each author’s journey and bring heart and authenticity into the process," says Withrow. Gharrity adds, "Traditional PR lacks emotional investment. We're here to change that by championing authors with genuine passion and effective tools that amplify their voices."
A Strategic Approach to Media Engagement
The Media Outreach Program by Bestseller Book Launch Team is tailor-made for authors seeking to enhance their brand visibility, connect with key audiences, and generate meaningful leads. With a focus on fostering real connections and delivering results, the program combines strategic messaging with innovative tactics to create campaigns that matter.
Key features of the program include:
• Demographics-driven targeting: Age, location, occupation, and engagement patterns for precise outreach.
• Multi-channel messaging: From social media posts and email marketing to influencer collaborations and press releases.
• Content Strategy: A meticulously scheduled plan spanning 12 weeks of engagement, refinement, and ongoing monitoring.
Why Choose This Program?
What sets this initiative apart is its commitment to a personalized and heartfelt approach. By leveraging influencer partnerships and tailored messaging, authors benefit from campaigns that resonate deeply with audiences while maximizing visibility across diverse media channels.
The Media Outreach Program ensures that every press release, email, and social media post reflects the unique strengths of each author’s brand, bolstered by real-time analytics to optimize success.
Join the Media Outreach Revolution

Betty Withrow and Joie Gharrity invite authors to join the growing community of writers transforming their careers through the power of intentional, thoughtful media outreach.
Whether you're launching your debut autobiography or expanding an established book, the Media Outreach Program stands ready to redefine how authors connect with readers, and with the world.
For inquiries, collaborations, or more details about the program, contact:
• Betty Withrow: Founder, The Writer's Launchpad:[email protected]
• Joie Gharrity: Founder, Joie G 113: [email protected]