Have you ever looked at your website traffic and thought “these numbers need to be higher”? Have you ever searched your own company and found yourself at the bottom of the search page? For local businesses, this can be demotivating, which is why SEO in Melbourne is highly sought after. Companies like Newpath Web design and create SEO strategies that increase website traffic with high-quality leads that convert.

But what is SEO? SEO stands for Search Engine Optimisation and it is incredibly important for businesses to be found by customers. By implementing targeted keywords that are specific to your business into content on your website, your business will rank higher will search engines such as Yahoo and Google. A higher rank means that Google will show your website first when someone is searching for a particular product or service that your business provides.

But how? Firstly, their team of SEO experts will work closely with you to understand the core of your business. Armed with this knowledge, they will design and create an SEO campaign that targets keywords that are highly relevant to your business. For example, a business that sells handbags would have targeted relevant keywords such as ‘high-quality leather handbags’ or ‘affordable clutch handbags’. The Google bots then crawl your website and scan these keywords. The more keywords that relate to handbags, the higher you rank and the more likely your website will appear first when someone is searching with a phrase that has to do with handbags.

Apart from their team of SEO experts, you will also have access to a team of copywriters that will naturally implement all targeted keywords into high-quality content that will drive traffic back to your website. You will also have an account manager who will keep you updated with weekly and monthly performance reports, and you also have 24/7 access to their online portal so you can instantly see the performance of your campaign in real-time.

Without an effective and intelligent SEO strategy, your business is not getting the results it could be. For superior SEO in Melbourne that will deliver the results that you need, get in contact with the experts at Newpath Web. To visit their website and to see their extensive range of services, click here. https://www.newpathweb.com.au/2018/09/25/why-do-you-need-seo-in-melbourne/