Bubble tea is a Taiwanese drink also known as pearl milk tea, boba, or boba milk tea. It was invented in Taichung in the 1980s and is available in variety of flavors such as fruity and creamy including green apple, strawberry, mango, watermelon, grape, honeydew, avocado, lychee, banana, cantaloupe, and others. Whereas, other popular non-fruits and creamy flavors comprises chocolate, mocha, coffee, rose tea, taro, thai tea, and lavender tea.

The global bubble tea market was valued at US$ 2,013.2 Mn in 2018, and is expected to register a CAGR of 5.1%, in terms of revenue over the forecast period (2019-2027), to reach US$ 3,122.4 Mn by 2027.

Increasing number of flavors in boba is expected to fuel the bubble tea market growth. Major companies worldwide offer different boba flavors to enhance their market share. For instance, Boba Box Limited, a U.K.-based boba producer, offers mini boba in different flavors including blueberry, cherry, green apple, lemon, passion fruit, peach, raspberry, and others. Fokus Inc., a bubble tea supplier in Taiwan, offers popping boba in different flavors including lemon, plum, grape, strawberry, lychee, mango, peach, passion fruit, and cranberry.

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Detailed Segmentation:

Global Bubble Tea Market, By Tea Type:

Black Tea

Green Tea

White Tea

Oolong Tea

Others

Global Bubble Tea Market, By Flavor Type:

Flavored

Original

Global Bubble Tea Market, By Boba Type:

Black Boba

Clear Boba

Flavored Tapioca Boba

Others

Global Bubble Tea Market, By End User:

Kids (Less Than Age 10)

Teenagers (Age 10 –Age 17)

Adults (More than Age 17)

Major Keyplayers: Teapioca Lounge, OCOCO International Co., Ltd., Kung Fu Tea, Lollicup Coffee & Tea, Vivi Bubble Tea, Chatime, Boba Guys, Chill Bubble Tea, Boba Tea Company, and Real Fruit Bubble Tea.

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