Socioboard Technologies Launches its Flagship Open Source Product


Posted March 5, 2014 by neerajsocio2014

Mumbai Based Start-up builds world’s first open source Social Media Management platform

 
March 03, 2014, Mumbai: Mumbai Based Socioboard Technologies Pvt Ltd has launched Socioboard which is an open source product in Social Media Space, the first of its kind Globally from India.

“Unlike other social media management tools that leave you helpless with your customization needs like specific editorial, workflow, governance etc. Socioboard allows you to listen to and engage your audience across numerous social media profiles from one simple platform with its open source versionwith unmatched world class technical support available round the clock,” revealed Mr.SumitGhosh, the Founder and CEO of Socioboard.
Deep Majumdar, Manager, MarketMongoose Social offering Social Media Marketing Services to global clients observes, “Most applications in this domain have a very narrow and limited approach towards end users, people feel caught up in a whirlpool of using the same features without customization and scaling up.” Socioboard plans to help users out of this narrow limiting vision of the current social media dashboards today.

Socioboard helps you to manage your social media accounts, posts, content, analytics and do reporting from a single web based dashboard or via mobile apps available on iOS and Android.

The product is available in 4 versions and each has a business model associated with it:

• SAAS version – Brands, Social Media Agencies can use the SAAS version at a very affordable price point.
• Open Source Community Version – Hosted on GitHub(https://github.com/socioboard) and CodePlex (https://socioboard.codeplex.com/)
• White Label Agency Version – Large agencies can use a white label version of Socioboard for a one time implementation cost and yearly maintenance fee.
• Enterprise Version – for large Enterprises, which have complex workflows, distributed teams and multiple groups contributing social media content and need a customizable and robust product.


What’s the Current Traction

Right now Socioboard is getting 4-5 new signups daily on our SaaS platform. This amazing open source version is getting 25 downloads a week on Codeplex and approximately similar numbers on Github. It already has 3 agency clients for their offering.

What were the Key Challenges

Anyone who has ever built a developer tool or worked on an open source project knows that its success depends on the contributions and support of a solid developer community. Socioboard believes in making products that people want to use, and they rely on feedback to help get them there.

“While having a developer community is mission-critical, ‘building community’ can seem like a pretty vague task, especially when one first gets started. What does it mean to grow a developer community? Where do you begin?These were the questions we are trying to answer and figure out solutions for,”says Ajay Pandey, the development lead for socioboard.

So what’s the key value proposition

SumitGhosh, Found & CEO, Socioboard says “our key value proposition is our Open Source business model which is customizable and scalable to suit an organization’s specific needs. There are several social media dashboard tools in the market today hoot suite, sprout social, sendible, viral heat etc. Each of these is big in certain markets with hootsuite being the market leader and sproutsocial catching up fast.” “We didn't want to be a me-too product in this crowded marketplace. We want to grab the biggest chunk of this pie and we want to differentiate our offering,” he added.

“Brands, Agencies and Enterprises will spend a lot of money in generating social media content and they need a scalable and robust Social media Content Management System for that, and we believe open source in the way to achieve that. What Wordpress is for blogging or Magento is for e-commerce, we want Socioboard to be for Social Media Content Management,”saysSumitGhosh.

About the company:
Founded in 2013 and headquarted in Mumbai, Socioboard Technologies Pvt. Ltd. makes it easy for the social media marketers to keep tabs on social conversations and provides everything one needs to build their brand further by efficiently engaging the audience on one highly customizable and scalable open-source platform. Socioboard is Sumit’s Second Start-up after Globussoft which he bootstrapped to a $2 million in annual sales business and growing at 400% at annual growth rate year on year.

For more you can visit:
Socioboard Enterprise and Saas Versions: http://www.socioboard.com
Socioboard Community Version: http://www.socioboard.org

Company address: Unit 206, 2nd Floor, Shree Krishna Bldg.,OppLaxmi Industrial Estate, New Link Road, Fun Republic Lane, Andheri West, Mumbai – 400053, Phone: (022) 26741163, Skype: socioboard.support
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Contact Email [email protected]
Issued By Neeraj Sahu, Community Manager at Sociobaord
Website Socioboard Open Source Social Media Management App
Phone +91 9009023807
Business Address Unit 206, 2nd Floor, Shree Krishna Bldg.,OppLaxmi Industrial Estate, New Link Road, Fun Republic Lane, Andheri West, Mumbai – 400053
Country India
Categories Media , Social Media , Technology
Tags open source , social media , social media management , social media marketing
Last Updated March 5, 2014