New FSSAI Advisory- In a recent tip issued by the Food Safety and Standards Authority of India (FSSAI), manufacturers or sellers will not be allowed to place free games in edible food packages. As children, we were all fond of free gifts inside chips and biscuit packages, and some of us still did. In fact, Tazos, a tourable plug-in disk, became popular only after it was introduced on the way back in the 1990s by Frito Lace and its subsidiaries around the world. In Pokemon and Simpson, Tazos are being preserved in some museums game.
In this post, we highlight what led to the success of this massive marketing campaign, as well as an analysis of the safety reasons that formed the basis of FSSAI Consulting against it.

Free games – marketing tool

Fast-moving consumer goods serving the youth market have found an innovative way to attract customers – free toys, stationery, accessories, and gifts. These not only proved to be very successful in increasing sales and the ensuing partnerships between animation production companies, toymakers, and stationery brands added to the combination’s utility. Do not forget the psychological impact of getting more for less, also adding to the movement behind playing packaging inside packaged foods. The children also found themselves racing to finish the chips and reach the end of the bag for their valuable belongings, including a set of cards or game variables that can be collected in different bags that mean only additional sales.

‘Unsafe Food’ under the Food Safety and Standards Act, 2006 – FSSAI Prefecture

The Food Safety and Standards Act was passed in 2006 with the aim of promoting health standards in the food industry. It envisaged the establishment of the Food Safety and Standards Authority in India to establish scientific standards for foodstuffs. FSSAI was given excessive power to regulate food manufacturing,
The Food Safety and Standards Act was passed in 2006 with the aim of promoting health standards in the food industry. It envisaged the establishment of the Food Safety and Standards Authority in India to establish scientific standards for foodstuffs. The Federation has the authority to regulate the food manufacturer, store, distribute, sell, and import food, to ensure that safe and nutritious food is available for human consumption. Thus, the Federation assumed the status of an important independent body operating under the auspices of the Ministry of Health and Family Welfare, which contributed to setting important health and safety standards for the food industry. In furtherance of this goal, the Federation has come out with concrete advice against packaging both toys and food.

Section 3 (1) ZZ (11) of the Food Safety and Standards Act 2006 defines “unsafe food” as a foodstuff whose nature, substance or quality is affected to the extent that it is harmful to health because of its poor mark or its absence in the standards or foods that contain On an extraneous matter.

Plastic toys – a safety hazard
The Federation notes in its advisory note that manufacturers should be discouraged from packing food and toys in the same package. After nearly three decades of plastic packaging and plastic toys running around our food, I realized that the risk of contamination was high. But most importantly, since chocolate, chips, biscuits, and other products that usually offer these gifts are likely to be around infants and young children, the risk of choking and accidental ingestion was a major safety risk.

The advisory note also indicates that the color of the free promotional gift, its texture, shape, or other characteristics should not in any way resemble the actual nutritional contents of the food package in order to prevent accidental swallowing and the consequent threat of suffocation. Thus, including tazo that is almost thin and round like chips, may not be allowed anymore. However, it is allowed to sell toys, food products, and two separate packages. Just that one might be more careful to ask the retailer for a free gift, as it is very common for retail stores to skip giving out free items while billing the bulk of the goods.

More Information: https://www.letscomply.com/new-fssai-advisory-no-toys-inside-food-packets/

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