Ads featuring Dia and Lotus Organics’ Precious Brightening range would run in
theatres of PVR in major cities from Mid Dec- Jan end
 These ads will be featured on the screen before the feature presentations and
during intermissions
 These ads would run along with movie blockbusters such as Avatar: Way of the
water and Pathaan hence assuring greater occupancy in theatre
Lotus Organics is on Hotstar!
 Lotus Organics is featured in Moving in with Malaika, on Disney Hotstar
 Malaika can be seen using the products of Lotus Organics in the show, specially the
Precious Brightening range
 Lotus Organic Ads featuring Dia with our Precious Brightening range would be
showcased before and between the show
Quick Commerce Sampling
 Will launch a massive sampling program with quick commerce players to
create trials for PB day crème
 These trials will be on major quick commerce companies such as Blinkit and