We all know that demand for veganism continues to rise  - but going vegan doesn’t just mean changing your diet - it also involves what you put on your skin!
A study by online store Shop Like You Give a Damn looked at the most Googled vegan and cruelty free beauty, make up and skincare phrases, products and brands in the UK. The team found some fascinating results - including differences by country and city, showing the diversity of the UK’s population and beauty trends people follow.

Top Findings

By country:
England and Northern Ireland have the most interest in ‘vegan makeup’
Scotland and Wales have the most interest in ‘cruelty-free makeup’

By county:
‘Vegan beauty’, ‘vegan cosmetics’, ‘vegan makeup’, ‘cruelty-free cosmetics’, ‘cruelty-free makeup’ and ‘cruelty-free makeup brands’ are by far the most popular in Greater London
The search term ‘cruelty-free beauty’ is most popular in Greater Manchester
The search demand for ‘cruelty-free makeup brushes’ is highest in West Sussex while the search for ‘vegan makeup brushes’ is highest in Warwickshire
The phrase ‘vegan makeup brands’ is most popular in the West Midlands

By city:
‘Vegan beauty’, ‘vegan cosmetics’, ‘vegan makeup’, ‘vegan makeup brushes’, ‘cruelty-free cosmetics’, ‘cruelty-free makeup’, ‘cruelty-free makeup brands’ search terms are most popular in London
‘Vegan makeup brands’ is most popular in Brierley Hill
‘Cruelty-free beauty’ is most popular in Altrincham and in Aberdeen
‘Cruelty-free makeup brushes’ is also most popular in Aberdeen

Brands:
Sigma, Makeup Revolution and Barry M are the top searched for cruelty free and vegan makeup brands in the UK
Sigma is most searched for in London, Glasgow, Birmingham, Leeds and Sutton
Makeup Revolution is most popular in London, Birmingham, Bradford, Glasgow and Bristol
Revolution Hair is most popular in Milford, Kirkcaldy, Coventry, Altrincham and Shrewsbury
Makeup Obsession is most popular in London, Birmingham, Shrewsbury, Hitchin and Aberdeen
Barry M is most popular in London, Birmingham, Manchester, Leeds and Bristol
All data and methodology can be accessed at: https://www.shoplikeyougiveadamn.com/blogs/vegan-cruelty-free-search-trends-top-brands-in-the-uk/bl-380 
Graphics can be found here: http://bit.ly/vegan-cruelty-free-beauty-images 
If you would like links to the interactive maps, please ask Natalie ([email protected])

About Shop Like You Give a Damn

Shop Like You Give a Damn is Europe’s largest online department store for vegan, fair & sustainable fashion, cosmetics and homeware. Founders Alex, Kim and Stephan give a damn about the world and encourage you to do the same.

Use their 14 ethical & sustainability criteria to filter on the values that matter to you most. Shop compassionately, they say. And as little as possible. But when you do buy something, make it a vegan, fair and sustainable purchase.

www.shoplikeyougiveadamn.com
[email protected]

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