Google Analytics can be considered as the most effective and reliable tool to measure site performance and understand user behavior. With such important features that lead to making proper decision-making process, many businesses ignore data filtering after the tracking code installation and that can become a serious mistake. Avoiding the data filtering and analytics configuration may cause spam, bots and other junk traffic to your website, which are the primary reasons behind the inaccurate data in Google Analytics. Basically, junk traffic is an unwanted traffic that enters your website without any efforts and investments and crawls through spiders or bots.

To get accurate data, it is imperative to have filtering opting to configure Google Analytics. Sometimes, this is not enough to eradicate the unwanted Google traffic to your website, you may see the new span sources come to your account. This can also damage the loading time of your page that affects your bounce rate and wreck the position of your page in the SERPs. Thus, the best practice you can use to avoid that junk traffic is using Google Analytics audit on regular basis.

Well, when talking about bots, there are good bots available like GoogleBots that crawl over your sites for many legitimate purposes. But, the bad bots can steal or hack your content and traffic.

Here are 5 ways to filter junk traffic in Google Analytics-

Filter the Analytics Traffic: Filtering your analytics traffic is one of the best ideas to know what has been removed from your set of data. You just need to create a separate view in Google Analytics to call “bot traffic filter” and that will work easily.

Block the known spiders and bots: As you find several bots in your website SEO traffic, you don’t have to remove all the bots because you can have an access to the handy button that can block the known bots and spiders and save you both time and efforts.

Setup A Referrer Filter For Unwanted Bots: You should create or set up a bad referrer google analytics filters while going back to your new view. You should avoid doing this at the account level rather than the view screen.

Block Traffic To Your Website From Particular Countries: This is the best practice if you are sure that you are getting a lot of junk traffic from particular countries and minimum legitimate traffic. You just have to change settings of filter button by selecting source or destination.

Ban Bad Bots: This is the ideal way to eliminate bot traffic which is slowing down your site in the Google analytics while preventing bots from entering your site. You should also make a backup copy so that you can access the server properly and for this, you have to use the .htaccess command.
Are you looking for certain strategic ways to filter junk traffic in Google Analytics? If yes, then it is recommended to contact the expert SEO professionals of Narmadatech Solutions Pvt. Ltd. This is the most popular IT and digital marketing company in Indore, offering the top-quality SEO and digital marketing solutions at cost-effective charges. All their professionals boast years of expertise and knowledge, they can provide the best services as per the clients’ requirements.