Capturing the zeitgeist and bringing this to life in a trend-conscious way – this is the magic formula of I AM. This is how I AM creates jewelry and accessories that give women in any situation of life a self-confident demeanor. The possibility to fall in love over and over, with no strings attached – I AM is a declaration of love to a modern, feminine lifestyle.
The I AM collections offer a vast spectrum of must haves that awaken the trendsetter in every woman. The product range stretches from brooches to key rings. Bracelets, necklaces, earrings and hair accessories are constant companions and reflect the trend-awareness of the wearer. The I AM product line knows how to bring value and youthful charm into harmony.
The combination of the widest array of materials, shapes and qualities allows a freedom of style that knows no bounds. For example, pearls exude pure femininity in a mix with silver and silky fabrics. Metal-framed wood loses its hardness and breaks away from traditional elegance. Fabric coverings turn wooden beads into small trinkets, while patina transforms the inconspicuous into something exotic and mysterious. Bows, feathers and pearls symbolize feminine delicacy. They caress the wrist, adorn the hair and enhance the décolleté.
Favorites such as small keys and hearts in all kinds of designs transcend trends and are permanent features in the accessory line. As are flowers, leaves and butterflies, which lend the wearer invaluable lightness and inspire dreams of freedom. Stones in clear and mystical colours are sparkling highlights that catch every eye.
Made with a love for detail, owls, cats and little birds adorn the product line in a wide variety of ways. Head bands with that certain something can have a powerful and unimagined effect. A studded bow creates a quick and no-fuss glam rock look.
Be it grandiose or fragile, metallically cool or velvety delicate – I AM turns jewelry into statements, without burning a hole in your pocket.
I AM stores offer yet another highlight in an exclusive selection from textiles line YSTRDY. The range of stylish purses and coin pockets features an extraordinary mix of qualities. Leopard-print and floral pattern scarves are a trendy counterpart to their more cuddly variety. Hats and caps in all colors and shapes go hand in hand with I AM jewelry and promise the perfect item for any taste.