BFC Publications is delighted to announce the release of “Fashion Business and Digital Transformation: Impact of Digital Marketing When Styles Meet Screens”, the latest book by renowned academic and industry expert Dr. Aradhana Kumari. This groundbreaking work explores the dynamic evolution of the fashion industry in the digital era, offering valuable insights into the future of fashion business practices.

The book delves into the transformative impact of digital tools and platforms, such as social media, e-commerce, artificial intelligence, and data analytics, on reshaping marketing strategies, consumer engagement, and brand identity. Dr. Kumari highlights key innovations like influencer collaborations and augmented reality that are redefining how consumers experience fashion in an increasingly virtual world.

Addressing both opportunities and challenges, “Fashion Business and Digital Transformation” provides a comprehensive guide to integrating traditional fashion practices with cutting-edge digital trends. Dr. Kumari offers practical strategies for fashion entrepreneurs, marketers, and students to navigate the complexities of the modern marketplace and thrive at the intersection of fashion and technology.

“This book is a must-read for anyone seeking to understand the future of fashion in the digital age,” said a spokesperson from BFC Publications. “Dr. Kumari’s expertise and forward-thinking approach provide readers with actionable insights for success.”

Availability: “Fashion Business and Digital Transformation” is now available for purchase through major platforms, including Amazon, Flipkart, Google Book Store, and the BFC Store.

For more information about the book or to request a review copy, please contact:

Email : [email protected]

Contact : +31-626703632

Website: https://www.aradhanakumari.com/
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🛒Amazon - https://tinyurl.com/3fnj3fpc
📖Flipkart - https://tinyurl.com/yjzc9w2s
📚Google Play - https://tinyurl.com/y628ny5w
🛍BFC Store - https://tinyurl.com/mw4zyc4z