Search Engine Optimization (SEO) is essential for your website to get noticed on the internet. A marketer should be aware of important SEO practices and trends. But as you know the methods of optimization are continuously changing and advancing in Google search, it is important to keep up with the ever-changing SEO trends. So, here are the five major SEO trends in 2024 that will help you stay ahead in this digital era.



1. AI-Powered Search and Content Optimization

With the continuous updates of search engine algorithms, SEO tactics are changing as well. Naturally, more AI tools are being used to fine-tune search algorithms for better relevance and results, more so in 2024.

For example, Google uses AI to power its algorithms, like BERT and MUM, to understand user intent and context. According to Search Engine Journal, AI-driven technologies in search may drive these two AI up by at least 30%. In other words, you must focus on optimizing your content for AI tools like ChatGPT. Make it more relevant and useful so that it shows up in normal as well as AI-assisted search.

2. Voice Search Optimization

According to ComScore report, more than 50 percent of all searches are going to be based on voice searches by 2024. Voice search is growing because of smart speakers and virtual assistants from Amazon, Google, and Apple like Alexa, Google chatbot and Siri respectively.

This truly shifts all the importance to voice search optimization. Moreover, inquiries to voice search are more extended and more conversational than text-based searches. So, put more emphasis on natural language and question-based keywords to optimize your content for voice search.


For example, instead of optimizing for "best pizza place," you could optimize for "what is the best pizza place near me?" Making sure your content obviously contains answers to questions like this, your site can rank better in voice search results.



3. Core Web Vitals and User Experience (UX)

Google always prioritizes user experience. It emphasizes less page load time, more interactivity, and more visual stability. According to Google, pages that meet these standards can retain high engagements, and low bounce rates. This makes enhancing such metrics essential in 2024.

For example, optimize your site in such a way that it loads under 2.5 seconds. SEO tools like Google PageSpeed Insight can help analyze and improve your website's performance. Improving user experience boosts your search ranking and further ensures real visitors have a good experience on your website.



4. E-E-A-T (Experience, Expertise, Authority and Trust)

EEAT means Experience, Expertise, Ability, and Trust. Literally, E-E-A-T is one of the most important SEO trends that ensures credibility in content and the people who create it. For example, according to at least one study by Moz, sites with higher E-E-A-T score well in results.

On the E-E-A-T side, the effort should be toward having content created by experts knowledgeable on the subject, with author credentials and sources equally mentioned in the topic.

So, give valuable information that is deeply researched and provide clarity on your sources. It will support the credibility of your site and help in improving your search rate.



5. Emphasis on Video SEO

Do you know that users tend to click on videos more than on a website to get the needed information? In 2023, searchers made 3.8 billion clicks on videos that appeared on SERPs, and it is set to rise more by the end of 2024.

In simple words, video SEO is the process of optimizing your video to improve visibility and ranking on search engine pages. While optimizing your video, ensure it contains subtitles, and strategic content. Make sure to include clear and crisp call to action to appeal searchers to visit your website for more information.



Conclusion

Embracing AI, optimizing for voice search, focusing for user experience, writing E-E-A-T-driven content, and prioritizing video SEO are significant trends in succeeding in the future digital landscape. Knowing these trends and optimizing your site for them will make your website more visible to search engines and audience alike. However, never forget creating quality content, because content will always be the king.