Bleaching agents are food additives that whiten the color of flour and flour products. Oxidization and reduction are the main chemical reactions that bring about this decolorization. In the production of cheese, bleaching agents are generally applied to yellow colored whey to decrease the color of the product. Whey is the liquid extract after the processing and straining of milk. Usually bleaching agents, such as peroxides, are used for lipid oxidation in liquid whey.

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Some of the key players in the global bleaching agents’ market are BASF SE (Germany), Aditya Birla Chemicals (Grasim) (India), Evonik Industries AG (Germany), Solvay Chemicals Inc. (US), Akzo Nobel N.V. (Netherlands), Hawkins, Inc. (US), Peroxychem (US), Spectrum Laboratory Products, Inc. (US), Gujarat Alkalies and Chemicals Ltd. (India), and Kemira Oyj (Finland).

Geographically, Europe is witnessed to hold the maximum share in global Bleaching Agents Market owing to the rising demand for wheat products. Bleaching agents such as ascorbic acid, emulsifiers and few oxidizing agents such as bromate, or chlorine are also added to brighten the flour in this region.

The global bleaching agents’ market has been segmented into type and application.

The market based on type has been segmented into azodicarbonamide, hydrogen peroxide, ascorbic acid, acetone peroxide, chlorine dioxide, and others.

The market, by application, has been segmented into dairy, bakery, convenience food, and others.

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India, September 2018 Market Research Future has published a half-cooked research report on the Global Bleaching Agents Market.