“In every element, there is a story—of the unity, of culture, of nature andof the self. ELEMENTAL is an invitation to wear your truth.”
—Mr. Ajay Kumar


Celebrated Indian designer Mr. Ajay Kumar has once again captivated the global fashion stage with his latest collection, ELEMENTAL, presented at the 2025 Harbin International Fashion Week. Marking his fourth appearance at the event, Kumar’s showcase was a poetic ode to nature’s primal forces, blending untamed beauty with meticulous artistry—a testament to his enduring vision of harmony between humanity and nature. Mr. Ajay Kumar opened the fashion week on Day 2 with Miss Cosmo 2024 Ketut Permata Juliastrid and Mr. Supranational India 2024 Aman, which was nothing short of magical. ✨

ELEMENTAL is a celebration of duality: the ferocity of wild landscapes and the delicate balance of human creativity. Drawing from nature’s untamed spirit, Kumar’s designs fuse leopard prints, tiger-inspired patterns, and zebra stripes with the soft elegance of lotus blooms and rose motifs—a symbolic bridge between power and vulnerability. These motifs, rendered in a rich autumnal palette of deep red, emerald green, and burnt amber, are punctuated by shimmering gold embroidery.

The collection transcends geographical and cultural boundaries, weaving together the raw dynamism of nature, the richness of Indian craftsmanship, and a universal language of strength. Central to the collection’s ethos is its homage to cultural unity. Kumar, a stalwart of sustainable luxury, marries Indian textiles like handloom cotton and silk with avant-garde silhouettes, creating pieces that speak to both heritage and futurism. Accessories with uniquely designed leather bags handcrafted by leather artisans, the collection interplays tradition and innovation.

The signature printed shirts, with their bold animalistic patterns, exude a rebellious energy, while the gold-detailed jackets and shirts radiate quiet sophistication. Kumar’s commitment to ethical craftsmanship shines through with his collaborations with local Indian artisans. “Luxury cannot exist without responsibility,” he emphasized. “The earth’s elements sustain us; it’s our duty to honor them through mindful creation.” This philosophy resonates in the tactile textures of handprinted and appliquéd leather jackets, blazers and trenchcoats, where every fold and embroidery tells a story of patience and reverence for natural materials.

In Kumar’s hands, fashion becomes more than fabric; it’s a catalyst for connection, a celebration of the primal forces that bind us all.



About Mr. Ajay Kumar
A visionary in sustainable luxury, Mr. Ajay Kumar merges India’s rich cultural tapestry with contemporary design. His eponymous brand, celebrated for its narrative prints and ethical ethos, has dressed luminaries like Shahid Kapoor, Salman Khan, Hrithik Roshan, cementing its status as a global powerhouse in fashion.



About Harbin International Fashion Week

Harbin International Fashion Week is hosted by China Textile Industry Federation, China National Garment Association, China Fashion Designers Association, Harbin Municipal People's Government, and organised by Hongbo Commercial. Held at Hongbo Contemporary Art Museum, located in Red Square, Hongbo West City, Harbin Fashion Week today is one of the prestigious fashion weeks to participate in China.



Media contact: [email protected] | @mrajaykumar