The global pet wearable market is witnessing rapid growth as pet owners increasingly adopt smart devices to monitor, track, and enhance their pets’ health and safety

Key Insights & Growth Drivers

Smart Collars Dominate: In 2024, smart collars commanded a controlling 60.5% share of the market, blending GPS tracking, activity monitoring, and health analytics

Smart Cameras Gaining Momentum: With a projected CAGR of 14.10%, smart cameras are emerging as the fastest-growing product segment

Animal Type Breakdown: Dogs led with a 59.7% share in 2024, and this segment is expected to grow at a 14.96% CAGR.

Connectivity Evolution: Stand‑alone GPS devices held 45.5% share in 2024, while hybrid connectivity (GPS + LTE/Wi‑Fi/Bluetooth) is gaining traction with a projected 14.45% CAGR.

End‑User Trends: Household pet owners represented 78.54% of the market in 2024; however, veterinary clinics and hospitals are advancing fastest at a 15.56% CAGR

Market Outlook

The push toward preventive healthcare and early diagnosis is increasing demand for biometric and behavioural data enabled via AI-embedded collars and sensors.

Subscriptions and telehealth platforms create recurring revenue streams while enabling continuous monitoring good for both health outcomes and vendor stability.

Hybrid connectivity solutions are critical for reliability across different environments and enhance user confidence.

Veterinary adoption is accelerating clinics are increasingly using device-generated data to build remote monitoring and treatment services.


Competitive & Innovation Landscape

Mordor Intelligence notes a diverse competitive mix, from established GPS/tracking firms to startups focusing on health monitoring. The rise of AI-driven analytics, inclusion of edge computing, and data integration with insurance/telehealth ecosystems are defining the next frontier.

Strategic Implications for Stakeholders

Device Manufacturers: Should prioritize integration of GPS, health sensors, connectivity modules, and AI analytics.

Veterinary Clinics & Hospitals: Opportunity exists to partner with telehealth and wearable providers to deliver bundled remote care.

Investors & Insurers: Pet wearable-derived data can inform risk modelling, new service offerings, and tailored insurance plans.

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