The nutrition and supplement industry is witnessing a rapid change due to rising urbanization and advanced animal feed solution in the present decade. With growth in the world population and rapid changes in comprehensive trade policies, pricing and supply chain of animal nutrition and supplements are adversely affected. Livestock producers are gradually inclining toward sustainable and natural animal feeds to enhance the animal overall performance to cater to the need for increasing animal product demand.

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The increasing demand for high-quality meat and animal protein, due to the rising standard of living across the world, has led to the requirement of more sustainable solutions for improving animal feed. Rising demand for global food production, along with the pressure of providing a continuous supply of high-quality meat and animal products, has created an alarming situation for the livestock growers that are struggling to increase the yield and to manage the animal’s health and well-being. Furthermore, the prohibition on the usage of antibiotics growth promoters and rising livestock diseases raise the urgency to resolve the concern.

The most attractive type of eubiotics is probiotics, which is adopted highly by the livestock producer after the prohibition on the usage of antibiotics growth promoters. The utilization of probiotics as an animal feed has been shown to have beneficial outcomes, including greater resistance to the infectious livestock diseases, enhanced growth rate, improved feed conversion, improved digestion, reduction in undesirable bacteria, and improved carcass quality and less contamination, among others.

Major application areas of eubiotics products and ingredients include improvement in gut health, immunity, yield, productivity, and overall performance, among others. The management of the gut health application segment represents the most significant application market for eubiotics. Eubiotics can efficiently manage the gut microflora and effectively reduce the undesired pathogens to maintain digestibility and gut health. During the forecast period, applications such as immunity and yield are expected to display the maximum growth.

Eubiotics are unique and advanced animal feed that has been able to impact all types of livestock. Eubiotics have found application and adoption in several livestock types including poultry, pig, ruminants, aquaculture, and horses, among others. It has been utilized as an animal feed to effectively manage the health and well-being of the animals after the prohibition on the usage of antibiotics growth promoters.

Eubiotics products and ingredients are offered to the end users in solid or dry form and in liquid form. These two forms of eubiotics cover the entire eubiotics applications, including gut health management, improving immunity, and yield, among others. The utilization of dry or solid types of eubiotics is currently the most common form, and this trend is expected to maintain dominance in the market during the forecast period, owing to longer shelf-life and longer active duration than those of the liquid form of eubiotics products.

The governing trends of the eubiotics market vary across different regions. The eubiotics market holds a prominent share in various countries of Europe and North America, while the adoption for this market increasing rapidly for developing regions, such as Asia-Pacific Japan, Middle East Africa, and South America.

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The competitive landscape for the eubiotics market demonstrates an inclination of companies toward the adoption of strategies such as product launch and development and partnerships, collaborations, and joint ventures. The major established players in the market are focusing on business expansion and contracts to introduce new advanced solutions further on the existing product portfolio and to increase their global footprints in countries across the world. Novus International, Inc. (U.S.), Koninklijke DSM N.V. (Netherlands), Chr. Hansen Holding A/S (Denmark), Kemin Industries, Inc. (U.S.), Nestle Health Science (Switzerland), DuPont de Nemours, Inc. (U.S.), LESAFFRE (France), BENEO GmbH (Germany), Lallemand, Inc. (Canada) and Yara International ASA (Norway) are some of the prominent players in the eubiotics market. The market is highly fragmented with the presence of large enterprises and a large number of small- to medium-sized companies that compete with each other.

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