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The global veterinary equipment market is fragmented in nature. The market is led by Smiths Group Plc. (U.K.), Jorgen Kruuse A/S (Denmark), Midmark Corporation (U.S.), and DRE Veterinary (U.S.), which together accounted for ~45%-50% of the global market in 2014.

Smiths Group Plc is the leading player in the market. This is mainly attributed to its wide geographic presence and distribution network across the globe. The company primarily focuses on strengthening its extensive global sales network. It seeks to maintain customer satisfaction by providing accurate and timely responses and resolutions to customers' needs. The company also provides clinical support to its customers with information pertaining to the clinical aspects of veterinary products; this helps the company increase its customer base.

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Jorgen Kruuse A/S (Denmark) is the second-largest player in the market. To enhance its market share, the company focuses on expanding and upgrading its product range. The company has a strong presence worldwide, with more than 350 distributors across 100 countries. To increase its market share, the company utilizes the latest technologies in picking and packing customers’ orders to serve its customers across the globe. The company also participates in major international congresses. These meetings discuss the latest innovations in technologies and provide significant opportunities to customers for exchanging experiences. This helps the company in developing technologically advanced products that meet customers’ requirements, thereby strengthening its market position.

Midmark Corporation has an established market presence, brand reputation, and a broad range of veterinary products that help it to meet customer demands in the veterinary equipment and disposables market. The continuous focus of the company on providing innovative solutions and quality equipment enables veterinary healthcare professionals to deliver efficient patient care and ensures its future growth.

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DRE Veterinary (U.S.) held the fourth-largest share in the market in 2014, which is mainly attributed to the company’s robust product portfolio. The company focuses on further strengthening its portfolio for future growth. In recent years, the company has upgraded its lineup of professionally refurbished veterinary equipment such as anesthesia machines to strengthen its market share in the U.S. and across the globe. The company’s economically priced equipment is used in universities and veterinary institutions for providing hands-on training to students.

Industry players adopted the strategy of new product launches to achieve growth in the global veterinary equipment and disposables market. DRE Veterinary, for instance, launched DRE Avanti Plus infusion pump in August 2015. The pump uses a microcontroller for the accurate control of infusion rate and volume. Similarly, agreements, partnerships, and collaborations were pursued by global players to enter the global veterinary equipment and disposables market.

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