Objectives of this study are:

# To define, describe, and forecast the global market on the basis of product, mode of purchase, application, end user, and region.

# To provide detailed information regarding major factors influencing growth of the market (drivers, restraints, opportunities, and industry-specific challenges)

# To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contributions to the total market

# To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders

# To profile the key players and comprehensively analyze their market shares and core competencies

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# To provide a five-year forecast for various market segments of the fertility test market in terms of revenue with respect to four main regions, namely, North America, Europe, Asia Pacific, and the Rest of the World

# To track and analyze competitive developments such as product launches; agreements, partnerships, and joint ventures; mergers & acquisitions; and research & development activities in the market

Stakeholders of the Industry:

# Fertility testing devices manufacturing companies
# Distributors, suppliers, and commercial service providers
# Fertility clinics
# Research laboratories and academic institutes
# Market research and consulting firms

The market, by end user, is segmented into home care settings and hospitals, fertility clinics, and others. In 2018, the home care settings segment is expected to account for the largest share of the fertility test market. The large share can be attributed to the decline of fertility rates in women and men, increasing need for continuous monitoring of health conditions, and growing preference for home and remote monitoring.

North America is expected to dominate the fertility test market during the forecast period.

Geographically, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America is expected to account for the largest share of the global fertility test market during the forecast period (2018-2023). The large share can be attributed to the growing use of fertility monitoring devices for contraception and rising awareness about the benefits of ovulation monitors through social media, marketing campaigns, and e-commerce sites. In addition, the emergence of advanced easy-to-use fertility monitors with high accuracy is one of the key factors propelling the growth of the fertility test market in North America.

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The major players operating in the fertility test market include SPD Swiss Precision Diagnostics (Switzerland), Church & Dwight (US), and Prestige Brands Holdings (US), among others.

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