The global lecithin market was valued at USD 1.15 billion in 2018 and is projected to reach USD 1.59 billion by 2023, at a CAGR of 6.7% during the forecast period. The global phospholipids market was valued at USD 3.23 billion in 2018 and is projected to reach USD 4.36 billion by 2023, at a CAGR of 6.2% during the forecast period. The lecithin market is driven by the growing feed industry and increasing demand from the confectionery products, bakery products, and convenience food industry due to its multifunctional and natural origin. The phospholipids market is driven by the growing trend of natural ingredient consumption in the emerging economies of Asia Pacific and South America, owing to the growing sale of dietary supplements and cosmetic products in these regions.

The key players in the lecithin & phospholipids market include Cargill (US), ADM (US), Stern Wywiol Gruppe (Germany), DowDuPont (US), and Bunge (US). Other players include Lipoid (Germany), Wilmar International (Singapore), Sonic Biochem Extractions (India), Avanti Lipids Polar (US), Lecico (Germany), VAV Life Sciences (India), Sodrugestvo (Luxembourg), Kewpie Corporation (Japan), Sojaprotein (Serbia), American Lecithin Company (US), Sime Darby Unimills, Lecital (Austria), and Lasenor Emul (Spain).

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The key market players adopted growth strategies such as new product launches, expansions, mergers, and acquisitions to cater to the increasing demand for lecithin & phospholipids. For instance, companies such as Cargill and Stern-Wywiol Gruppe are focusing on expanding their product portfolios to strengthen their presence in the lecithin market. Some key companies also adopted acquisitions as a strategy to increase their consumer base in various geographies. For instance, in 2014, ADM acquired WILD Flavors GmbH and expanded its product portfolio in the lecithin space.

Cargill, one of the global leaders in the lecithin & phospholipids market, offers lecithin for various applications such as bakery products, confectionary products, convenience foods, dairy products, and meat & fish. The company is also active in the de-oiled, fluid, and modified lecithin. Furthermore, the company provides phospholipids under its brand, Epikuron, used in the pharmaceuticals and nutrition & supplements sectors. Apart from this, the company is one of the few players that provide industrial lecithin for the paints, inks, paper coatings, and leather & textile industries. The company adopted new product launches as one of its key strategies to increase its market presence in the lecithin area. For instance, in 2018, the company launched de-oiled non-GMO lecithin for consumers in Europe, amidst increasing demand for natural ingredients among consumers here.

ADM is also a key manufacturer of lecithin & phospholipids for the food, feed, and human nutrition applications. The company’s lecithin products are used in a wide variety of food applications such as bakery products, confectionery products, and convenience foods. The company also offers phospholipids under the brands, Ultralec and Capsulec. The company has a strong presence in the US market. It has adopted the expansion strategy to gain a share in the lecithin market space. In 2014, the company expanded the production capacity of non-GMO lecithin in Latur (India) and added rapeseed processing capabilities to its existing facility in Hamburg (Germany), owing to increased demand for non-GMO lecithin among consumers at a global level.