Types of digital marketing
1.Email Marketing
2.Content Marketing
3.Social Media Marketing
4.Affiliate Marketing
5.SEO
6.Influencer Marketing
7.SEM
8.PPC
9.Social Video Marketing
Importance of Digital Marketing
The importance of digital marketing is that you can easily track and
monitor your campaigns. When you invest time an money into your campaigns, you want to now
that you are working. Digital marketing makes to track you campaigns, which allows you adapt and
drive better results.
Benefit of Digital Marketing
Global Reach : A website allows you to find new markets and trade globally tor only a small
investment.
Lower Cost : A properly planed and well targeted digital marketing campaigns can reach the right
customers at much a lower cost than traditional marketing methods.
Scope of Digital Marketing :
With digital marketing business can use data to target audience
based on factors like gender, age ,location ,interests and education. Campaigns can also retarget
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potential customers who are already familiar with their brand using different methods and
messages for each audience