Men are increasingly going under the knife for staying relevant and looking young and dynamic at the workplace. The cosmetic surgery industry, once driven largely by female demand is rapidly seeing an increase in male patients. Today, clinics receive queries not only face correction surgery, but also for beautification needs, such as addressing wrinkles.

Cosmetic surgery is no longer limited to a female clientele as more and more men are resorting to botox, facelifts and other treatments that entail surgery.

According to Dr. Russell Knudsen, past president of the Australasian College of Cosmetic Surgery, men are actively seeking cosmetic work for their looks. In Australia, in fact, 15% of the cosmetic surgery clientele comprises of men.

Superficial beauty is becoming more important as men gear up to find new work, and need to look as young as they are competent.

The trend seems to be carrying over from America, where men's cosmetic procedures has increased by over 20% in the last 12 years, as per findings by the American Society of Plastic Surgeons. A major cosmetic skincare investment are injections of Botox. Botox, and other "facial fillers" are injected into the skin to address wrinkles .

While men still aren't openly declaring and showing off going under a proverbial knife for good looks, the increasing rate of cosmetic trend shows a trend that will only increase in the coming years.


The trend is also catching up fast at Australia Plastic Surgery. While breast augmentation consultation by Australia Plastic Surgery is a speciality, increasing Australia Plastic Surgery's Wrinkle Treatment is becoming common among both men and women.

Anne Jones recently had a radical abdominoplasty surgery performed at the Australia Plastic Surgery clinic, and only had praise for the clinic's medical team and Dr. Barnouti

"Thank you to Dr Barnouti and staff.

I recently underwent an extended radical abdominoplasty (Tummy tuck) and full body liposuction and this has changed my life completely! From the very beginning I was comfortable dealing with Dr Barnouti- he was always very professional, caring and made me feel at ease straight away. The consultations were never rushed and he explained my options and made his recommendation of the procedure slowly and thoroughly.

The after care was also very easy.I now lead an active life and am very grateful to Dr Barnouti for giving me the body confidence to change my life. I would definitely recommend Dr Barnouti to anyone thinking about a tummy tuck or other procedures and will definitely return to Dr Barnouti for future procedures I may need. Many thanks"

About the Company

Liposuction consultation by Australia Plastic Surgery is considered by many going under the knife to be an ideal solution for cosmetic beauty needs. The company, a leading provider of a variety of cosmetic surgery needs has established a great reputation in the Aussie market.

With the increasing awareness and acceptability of cosmetic surgery, Australia Plastic Surgery's rhinoplasty in Sydney and Australia Plastic Surgery's Laser Cellulite removal are fast becoming common beautification procedures.

For more information, visit the Australia Plastic Surgery website at Australiaplasticsurgery.com.au.