Healthy poultry requires sufficient quantity of proteins and carbohydrates along with the necessary vitamins and dietary minerals. These nutrients are added as feed additives. Poultry feed ingredients mainly comprise carbohydrates, proteins, and fats. Carbohydrates are the major source of energy and constitute the largest component of poultry diets, followed by plant proteins and animal protein sources.

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The growth in the poultry meat and egg industry and increasing demand for animal protein are the drivers pushing the market of poultry feed.

In its most recent long-term outlook, the Economic Research Service (ERS) projects that over the next 10 years (through 2023), U.S. poultry exports will continue to increase at an average rate of 1.4 percent. Although the economic model on which it bases its long-term projections is sound, ERS is somewhat conservative in its forecasts.

Feed additives are included in poultry feed to improve the efficiency of bird’s growth, their laying capacity, prevent diseases, and improve feed utilisation. Additives such as flavour enhancers, artificial and nutritive sweeteners, colours, and others are also added to the poultry feed to enhance quality.

The U.S. is the world’s largest producer of broiler meat.The high production level in U.S. has led the North American market to become the market leader. The North American consumption of poultry feed accounted for nearly 29% in terms of value and 31%in terms of volume of the global poultry feed industry. Rest of world is expected to show continued growth from a low base, while the Middle East market is expectedto expand quickly due to the preference for poultry meat. The most significant increase in the poultry meat consumption is projected in China.