Metallic coating additives are ground metal suspended in non-toxic water based acrylic binder. These additives deliver a metallic look to the substrate. They are used to protect the substrate from UV rays in order to prevent damage to the film. Metallic coating additives have several applications that include architectural, industrial, wood & furniture, and automotive among others. Metallic coating additives are applied to both metal and non-metal surfaces, such as glass, wood, ceramics, concrete, foam, and resin.

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The metallic coating additives market is experiencing enormous growth, which is mainly driven by the increasing adoption of coating additives, especially from the Asia-Pacific, North America, and European regions. The Asia-Pacific region is the most dominant region in the global metallic coating additives market that has accounted for a share of 40% in 2014. One of the most significant factors influencing the growth of the metallic coating additives market is the rapid expansion of the infrastructure sector in the Asia-Pacific region, which in turn has led to the increasing demand of coating additives.

Key factors influencing the growth of the global metallic coating additives market include demand for eco-friendly products, healthy coating systems, durable coatings with better performance and aesthetics, growing economic development, lower price range of additives, and efficiency in use. Furthermore, availability and cost of raw materials are the key challenges faced by the market players involved in the metallic coating additive industry.

Companies have adopted key strategies such as new product/technology launch, contracts, and expansions, to enhance their market share and expand geographical reach. Leading players of the global metallic coating additives market include The Dow Chemical Company (U.S.), BASF SE (Germany), BYK Chemie GmbH (Germany), Evonik Industries (Germany), Ashland Inc. (U.S.), Arkema SA (France), Cytec Industries Inc. (U.S.), Eastman Chemical Company (U.S.), Momentive Specialty Chemicals (U.S.), and Rhodia SA (France).

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