Coated paper is a plain paper coated with a thin layer of functional materials such as kaolin clay, SB latex, titanium dioxide, wax or polythene. Coating provides a characteristic property of resistance to dirt, wear and tear to a paper substrate. Coated paper usually has a gloss or matte finish, which makes it usable in various end-use applications such as catalogue, newspaper insert, converted paper products, security papers, magazines, and advertising materials. Coated paper is often used for printing purposes as it offers sharp and complex images. Currently, publishers are switching towards high-end products (including coated paper) as a substitute for newsprint paper.

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Thus, demand for coated paper is anticipated to increase in the near future. Recycling of coated paper is a difficult process as compared to that of plain paper. The recycling process includes separation of coating materials from the recovered paper to obtain paper pulp that can further be processed to make paper.

Currently, the Asia-Pacific region is the largest consumer of paints and coatings. The countries such as China, India, Vietnam, and Indonesia is expected to lead the Asia-Pacific market, with China having the largest share in the regional volumetric consumption of paints and coatings. The market volume is comparatively low in the RoW region, but the estimated growth for the region is second highest after Asia-Pacific.