Music In Advertising: Covers Vs. Original Master Recordings


Posted April 10, 2021 by michaelwelshprods

When you are producing music in advertising you can go about two ways either using original master recording or choose a music cover.

 
When you are producing music in advertising you can go about two ways either using original master recording or choose a music cover.

Companies and brands don’t have much knowledge about the intricate rules and thus it is always better for them to hire a music and rights management firm to do the negotiations and get the rights on a music cover. Before we move on to the intricate details it is important for you to know and get a few basic ideas on what an original master recording is and what a music cover is.

Getting to know about master recording advertising

You must have seen artists and musicians performing doing the recording for music or a song for the first time. This is the original track that is produced during the music or song production. This is known as the master recording.

It is known as a master recording simply because using this original master copies are made later.

Generally, the musicians and lead performing vocalists and singers will have copyright done for them and this is a great way to earn a royalty income.

Anyone who wants to use the master recording or even those who want to release the music cover and make copies of the original sound or music track will have to pay a royalty fee to the original music composer or singer.

So what’s a cover song then?

You must have heard of the music and song remakes right? Well in simple words this is what a cover song is. In general, a cover song is a remake of the original song using the original soundtrack and then reproducing it in a new way. The artist or music company reproducing this new sound and music tracks are different from the original composers.

Generally, the acoustic version and the background music cover are tweaked using the latest software and musical instruments to give it a new feel.

Even if you are changing only some of the verses of the song it is considered to be a cover song.

It does not need any mentioning that you cannot remake or produce a music or music cover for a song unless you pay the necessary royalty fee to the original sound or music composer.

You need to pay for the licenses too.

Remember that those who are performing on stage and doing a liver music concert or show and doing a remake of the song are not subject to copyright violation issues.

Only when you choose to remake the song and sell it in the market as a cover song that it becomes an issue. In such cases, you have to get written permission from the original music composer or singer and also pay off the necessary licenses and royalty fee.

Company information-

Michael Welsh Productions Inc.

2215 Lambert Drive,

Pasadena, CA, US- 91107

Contact- 626.796.0961

Email- [email protected]
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Issued By Michael Welsh Productions
Country United States
Categories Business
Tags aftr anewuse reuse , sag reuse
Last Updated April 10, 2021