Many businesses have now adopted doing outdoor promotions in order to target potential business as the recession hit many companies badly. Using an outdoor advertising strategy promotes and well as increases visibility of a company's services and products. Companies are now creating brand awareness to potential traffic by making use of roller banners and posters. However, when deciding on outdoor advertising one needs to take their budget into consideration.

At present the most sought after advertising tool are banners which are used as a means of advertising. Banners are convenient and flexible to use as a means of displaying your services and products and is a great outdoor advertising tool. When it comes to meeting your promotions banners have all the required features to do just that. There are several advantages such as do not take up unnecessary storage space and can be stored in a tube.

Roller banners are ideal when you want a larger display. The extra large roller type banners are rolled out from one end to the other and are ten attached to the top of the pole. There are also designs whereby the roller portion is fixed to the top and resembles a projection screen. Another great advantage is the portability features as well as the lightweight features.

Vinyl banners in particular are popular and serve as long term promotional material. Vinyl can be printed on easily as well as used for very large banners; and is an effective outdoor promotional tool due to vinyl being durable and far more flexible than most other materials.

There are several suppliers of roller banners of which many offer complete packages such as stands, graphics and printing. It is wise to buy all your banner components from the same source which ensures that all your parts fit together properly.