Monthly ad-fraud digests from mFilterIt

Industry resolves to eliminate ad fraud
mFilterIt has partnered Mobile Marketing Association (MMA) for India's first ad-fraud roadshow series creating a platform of dialogue within the stakeholders to discuss the latest trends and challenges faced by the digital marketers with regards to ad-fraud.

This three city roadshow was started with its first edition held in Delhi which was followed by the second roadshow in Bengaluru. The third will take place in Mumbai on April 25th.

Marketers were unanimous in the resolve to eliminate ad-fraud as its impact is now getting deep- rooted in organizations across functions. It is no longer impacting just marketing in its present manifestation. As ad-fraud is increasingly becoming sophisticated, its impact is widening and spreading that now hurts a brand.

Advertisers from some of the leading brands like Flipkart, Oyo, Myntra and Cleartrip all reiterated that ad-fraud is now hurting the overall reputation of a brand and Brand Safety is increasingly becoming an area of concern. It was a unanimous view across the digital advertising champions that Brand Safety is hurting both Brands as well as Performance Marketing.

Similarly, at the recently concluded ad-tech Delhi, where mFilterIt showcased its solutions, the concern about rising ad-fraud and its complexities was the overlapping flavour in all formal and informal chats between mFilterIt specialists and the larger advertising ecosystem which participated in the 2 day event.

Over the past few years, this is a fundamental shift in the thought process, where advertisers are not hesitant or shying away from the ad-fraud issues; rather they are taking it head-on. While mFilterIt is committed to offer holistic and comprehensive solutions with the highest degree of flexibility, the unanimous resolve to address the problem compliments to eliminate the ad-fraud completely. Let's work on this resolve and get it eliminated.



OmniVisor to offer O2O fraud shield
On the sidelines of ad-tech, mFilterIt announced the launch of OmniVisor, a framework blending the
Capabilities of mFilterIt in the digital world with its
Strategic partner, Total Solutions Group (TSG), which specializes in the offline business processes
Assessment.

This end-to-end framework identifies, defines and investigates the problem to prescribe actionable
Roadmap to companies which are at different phases of O2O evolution.

OmniVisor was jointly unveiled by Amit Relan, Co-Founder & Director, mFilterIt and Kapil Malhotra, Managing Director, TSG.

On this occasion, Amit said, "This is a first of its kind offering anywhere in the world complimenting the way businesses are evolving. We are committed to offer a fraud-free environment to the businesses across the various processes in the digital as well as offline domains."

Highlighting the need, Kapil opined, "The convergence of online and offline platforms is a reality of organisations and businesses across board in the current environment where one cannot function in isolation of the other. Companies increasingly require higher efficiencies, transparency and execution skills that combine to address issues in both online and offline spaces for better top line and bottom line denominators and hence add relevance for every stakeholder in a company."

OmniVisor functions through the three stages of Investigate-Insight-Implement which makes it unique in a way that it not only prescribes but actually participates in solving the challenges that organisations face in business, operations, processes, marketing,
conformance, compliances and many such aspects.

The product is implementable across industry verticals including e-Commerce,
Banking, Telecom, Automotive, Pharmaceuticals, Hospitality, F&B, Insurance, FMCG, Retail, Health & Wellness, Education, Government schemes & Travel.
For more visit here https://www.mfilterit.com/