Meticulous Research®, a leading global market research company, published a report titled ‘Kombucha Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. According to this latest publication, the kombucha market is expected to reach $12.36 billion by 2031, at a CAGR of 19.9% from 2024 to 2031.

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The increasing health consciousness among consumers, a rising consumption of fermented tea beverages, a shift toward natural and organic products, and a rise in gastrointestinal diseases are factors driving the growth of the kombucha market. However, stringent regulatory requirements and elevated production costs are hindering the growth of this market.

In addition, the emergence of new distribution channels provides significant growth opportunities for market players. The market faces substantial challenges, such as divergence in taste preferences. Moreover, prominent trends in the kombucha market include consumers' inclination toward functional beverages.

Key Players:

The kombucha market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the kombucha market are The Coca-Cola Company (U.S.), PepsiCo Inc. (U.S.), Molson Coors Beverage Company (U.S.), The Hain Celestial Group, Inc. (U.S.), Health-Ade LLC (U.S.), Reed's Inc. (U.S.), GT’s Living Foods LLC (U.S.), Brew Dr. Kombucha (U.S.), NessAlla Kombucha (U.S.), Humm Kombucha, LLC (U.S.), Remedy Drinks Pty LTD (Australia), Live Soda, LLC (U.S.), and Unity Vibration Kombucha (U.S.).

The kombucha market is segmented based on product type, type, nature, packaging type, and distribution channel. The report also evaluates industry competitors and analyzes the kombucha market at the regional and country levels.

Among the product types studied in this report, the conventional segment is anticipated to hold the dominant position, with a share of 96.7% of the market in 2024. This segment’s substantial market share is primarily attributed to its affordability, widespread availability, and consumer familiarity. As consumers increasingly prioritize gut health and functional beverages, conventional kombucha, rich in probiotics, has gained popularity. Its cost-effectiveness compared to hard kombucha, which involves additional processes or ingredients, further enhances its market presence.

Among the types studied in this report, the flavored segment is anticipated to hold the dominant position, with a large share of the kombucha market in 2024. This segment's substantial market share is attributed to the increasing consumer inclination toward new and innovative beverages, as well as the rising demand for premium flavored kombucha. Additionally, the health and wellness trend has sparked interest in beverages that offer added health benefits, further fueling the demand for flavored kombucha that satisfies taste preferences while providing functional properties.

Among the natures studied in this report, the organic segment is anticipated to hold the dominant position, with a large share of the kombucha market in 2024. This segment's substantial market share is attributed to the increasing consumer preference for organic products, driven by concerns about health, sustainability, and environmental impact.

Among the packaging types studied in this report, the bottles segment is anticipated to hold the dominant position, with a large share of the kombucha market in 2024. This segment's substantial market share is primarily due to its ability to preserve the beverage's flavor and quality, provide superior protection against light and air, and offer convenient, portable options for consumers. Moreover, glass bottles enhance kombucha's premium and artisanal image by showcasing the beverage's natural colors and effervescence, which elevates its perceived quality.

Among the distribution channels studied in this report, the supermarkets & hypermarkets segment is anticipated to hold the dominant position, with a large share of the kombucha market in 2024. This segment's substantial market share is primarily attributed to the increased shelf space for kombucha in well-established supermarkets and hypermarkets, the rising number of these retail outlets, and the growing consumer preference for shopping at modern grocery stores due to their easy access and availability. Furthermore, supermarkets and hypermarkets effectively stock and distribute kombucha products across regions, leveraging their robust distribution networks and strong supplier relationships.

Geographic Review

This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (Germany, France, U.K., Italy, Spain, Netherlands, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and the Middle East & Africa (Saudi Arabia, South Africa, UAE, and Rest of Middle East & Africa).

Among the geographies studied in this report, North America is anticipated to hold the dominant position, with a share of 48.6% of the market in 2024, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America's kombucha market is estimated to be worth USD 1,685.3 million in 2024. The substantial share of this regional market can be attributed to several factors, including a well-established food and beverage processing industry, increased awareness of the health benefits of kombucha, and the rising popularity of fermented drinks among consumers. Moreover, the growing prevalence of obesity in the region has shifted consumer preferences toward non-carbonated and low-calorie beverages, further driving market growth.

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