Digital marketing is the promotion of selling products and services through channels such as SEO, social media, email and other mobile apps.
Both online as well as offline marketing techniques are required for an all-rounded marketing strategy.

The different types of digital marketing practices are as follows:
1. Search Engine Optimisation (SEO)
2. Pay Per Click Advertising (PPC)
3. Search Engine Marketing (SEM)
4. Content Marketing
5. Social Media Marketing
6. Influencer Marketing
7. Email Marketing
8. Affiliate Marketing

Digital marketing vs Traditional marketing
Traditional marketing involves advertisements on television, on hoardings, brochures, flyers which are circulated with the hope of some people being interested in the product or services. Digital marketing is a more targeted approach as we can send emails and make the advertisement visible to people who might be very interested in buying it. For example, if a company sells all infant and mother care related products, then the ads can be targeted towards all women under a certain age or even region.
This way, digital marketing results are easier to measure than those of traditional marketing since with a digital marketing ad campaign, we can immediately measure how the ad is performing, whether there is any incoming traffic to our landing page, which ultimately helps us to make improvements to our ads and website.
Also, marketing via digital techniques is more affordable than traditional marketing. So, at low cost, we are able to target the audience most likely to be interested in the relevant product or service. For example, email marketing costs little and at the same time creating a greater impact and reach.
A well-developed website with useful blogs, high search engine results page ranking, good presence on social media can build a brand of its own. There are many start-ups which have grown into the most trusted brands by building their online presence using the approved techniques of digital marketing.
These start-ups have also had the opportunity to globalize their brand via the immense exposure they have received online as digital marketing allows campaigns to be visible in any part of the world.
The key to staying relevant and keeping customers in this highly competitive business world is to ensure continuous engagement with your audience.

Today, digital marketing is a multimillion-dollar industry in India with numerous competitive businesses creating an online presence. Moreover, it has given rise to a plethora of career opportunities in India today, owing to the massive digital revolution in India. Some of the sought after positions in this field are digital marketing manager, content writer, PPC specialist, SEO specialist, and so on. Even a decade back, we couldn’t even gauge that so many new career avenues would open for Indians. In 2022 and beyond, the opportunities will further increase.

Why join Training Institute of Pune?

We provide 100% Job placement assistance after completing the course. Our faculty comprises of experienced certified trainers from IT industry. We offer job-oriented programs and practical training during sessions for students to get hands on experience. During training sessions, we provide students with Live Projects to work so that one can get practical knowledge of working in their desired field using real time examples. We offer an affordable fee structure. Our prime motto is to prepare our students to face today’s corporate scenario.