The global probiotics in animal feed market is consolidated in nature, as few companies account for a large market share. High-cost factor associated with R&D for development of probiotic strains for commercial use limits the entry of market players in the industry. In recent years, existing companies have been putting in more efforts in research and development of existing products, and in doing so they aim to strengthen their market presence. Among the several strategies adopted by leading companies, Fortune Business Insights has identified one key strategy that has made a positive impact on the global market. In order to further strengthen the consolidation of industry, companies are looking to shift their focus on emerging markets and to gain a competitive edge over their regional and private-label counterparts. The report focuses on company activities and business strategies similar to the aforementioned factors and gauges their impact on the global market.