Quaker Oats Company, an America conglomerate based in Chicago and a subsidiary of PepsiCo, unveiled Quaker Oat Beverage, a new line of heart-healthy, oat bran-based beverages. The new product line will stimulate competition among other key players to stand out in the dairy-alternative category and launch innovative oat-based food. The announcement of the product line by Quaker will consequently boost the Oatmeal Market trends owing to its fiber formulation and FDA certified heart health claim.

Furthermore, the Quaker Oat Beverage is packed with plant-based nutrient containing a high source of calcium and vitamin D, which will be a dynamic factor in fuelling demand among vegans. In addition, the global VP, nutrition group, at PepsiCo, Koen Burghouts, said in a statement, “We tested this product multiple times with consumers for taste and texture, and they are very satisfied with the smoothness and overall texture in all usage occasions.”

https://www.fortunebusinessinsights.com/oatmeal-market-102179