Key players in the global Mushroom Market are adopting different strategies to gain a competitive edge in the market. One of the preferred strategies is increasing R&D activities to develop and launch new products. For example, Monaghan Mushrooms launched their Vitamin D Mushrooms line in August 2016 that provides daily bodily requirement of Vitamin D in a single serving. Another move favored by market players is the acquisition of other companies. For example, Canada-based Highline Mushrooms acquired Prairie Mushrooms in March 2018 to strengthen their position in the region.

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