Unlocked Potential is proud to announce its upcoming Rock The Rim 5-on-5 Basketball Tournament, happening July 19–20, 2025 in Flagstaff, Arizona. This exciting event promises a weekend of fast-paced basketball action, bringing together teams from across the region to compete in various divisions tailored to age and skill level. The Route 66 Rock The Rim Tournament will feature categories for 3rd–4th Grade Coed, 11U Coed, 12U Girls, 12U Boys, 14U Girls, 14U Boys, High School Girls, High School Boys, Adult Coed, and Adult Men. Designed for players of all backgrounds and abilities, the tournament combines competition, team spirit, and community in an unforgettable summer hoops event.


Hosted by Unlocked Potential, a trusted name in youth athletic development and training, the Rock The Rim Tournament offers athletes a chance to showcase their talent, develop game-time chemistry, and enjoy a weekend packed with energy and entertainment. Whether you're a rising star or a weekend warrior, this Flagstaff basketball tournament will provide exciting matchups in a well-organized and family-friendly environment. With its diverse range of divisions, the event encourages participation from a wide demographic, making it a must-attend for basketball lovers of all ages. The tournament is part of Unlocked Potential’s ongoing mission to support youth growth through sports and positive competition.

“This tournament is all about community, competition, and creating unforgettable memories on and off the court,” says Coach Kiki, founder of Unlocked Potential. “We built Rock The Rim not just as a basketball tournament, but as a celebration of the game and the players who love it. Whether you're looking to showcase your child’s talent, build lasting bonds between teammates, or simply enjoy a fun weekend of basketball with the family, this event offers something for everyone.” Coach Kiki encourages teams and families to register early and join the growing movement to bring quality sports programming to Flagstaff.

Registration for the Rock The Rim Tournament is now open, with a team entry fee of $100. Space is limited, and early sign-ups are strongly encouraged to secure a spot in the division of your choice. Teams can register online at UnlockedPotential.net. For additional information or assistance, contact Coach Kiki directly at (928) 853-0014 or via email at [email protected]. Whether you're coaching a young squad or assembling an adult team of hoopers, this is the ultimate opportunity to compete and connect.

About Unlocked Potential:
Unlocked Potential is dedicated to building future leaders through sports by providing elite training, mentorship, and events that foster teamwork, discipline, and personal development. Based in Flagstaff, AZ, the organization is known for its youth basketball camps, individual athletic training, and competitive events that blend performance with character-building. With a focus on helping athletes unlock their full potential both on and off the court, Unlocked Potential is more than a training program—it’s a community. Learn more about their mission and upcoming events at https://unlockedpotential.net/product/rock-the-rim-route-66-basketball-tournament/.