Lou Zant, President of NexBoom Universe, http://www.nexboom.com/ , a wholly owned subsidiary of NexBoom Universe Group, http://www.nexboomuniverse.vg/ , has announced that NexBoom is in the process of developing proprietary technology that goes out into a variety of social networks, and listens for what is being said within those venues about various products and services.
Being an astute observer of human nature, Lou Zant has always had a knack for seeing how people congregate themselves around great ideas and exceptional products, and for knowing how to create the right kind of messaging that draws people in. This is what has always helped him to create iconic American brands. So when looking at the phenomenon known as "social media," Zant realized that this was an obvious and natural evolution for the art of marketing: By observing where people naturally connect through technology, and then supplying them with relevant and highly compelling offers for our products and services, people organically identify themselves with the messaging, while sharing this news with everyone they know.

Social media is growing as a serious means of connecting people -- all over the world. Facebook is the most popular global social media platform, and one out of every fourteen people on the planet has their own profile. Of this diverse group of people, the average person has established 132 friends, spread all over the country, and frequently around the world. Indicators say that 87% of Facebook users spend an average of one hour and fifty two minutes per day using the platform. Armed with these statistics, Zant based his NexBoom marketing approach on two basic concepts:

1. Relevance: Speak their language, to make sure the content presented is relevant to technically savvy users.
2. Compelling Offer: Make sure to offer people something compelling, in order to engage their interest and action.

According to Google, the first NexBoom campaign that the team created reached what they call second-tier-adherence in only 90 days. What that means is that in just three months, one out of every four people in America recognized the name of their client. That was when it became clear that NexBoom had the power to change the way companies market their products - in the US, and all over the world.

Using their social media marketing approach, the NexBoom team has gone a step further, and has begun to create proprietary technology that goes out into social networks, and listens for what is being said by people within those networks about various products and services. By gleaning this type of information, NexBoom can then customize messaging content to be what people are already talking about (relevancy), and then supply action-driven offers (compelling offer) that drive these users to do something in response.

About NexBoom
NexBoom offers a full suite of proven online marketing solutions developed by industry thought leaders and tested through years of e-commerce experience. NexBoom creates and implements comprehensive online marketing campaigns and acquires customers through online and offline touch points.

For more information:

Contact Adrian Fellows at

NexBoom Universe Group, Ltd.

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Telephone: +852-2824-8673

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