India Sanitary Napkin Market was valued US$ XX Mn in 2019 and is estimated to reach US$ XX Mn by XX % during the forecast period.


The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.

Increasing awareness regarding personal hygiene among females, uplifting incomes and the availability of sanitary napkins at an affordable price is another factor boosting the market growth. Government and NGO entities have been taking various initiatives and workshops towards educating females about the importance of personal hygiene. The penetration rate of the sanitary napkins market was 24% in 2017 which is expected to grow to 42%. However, high costs, lack of knowledge and lack of disposal facilities are limiting the growth of India sanitary napkin market.

Disposable menstrual pads held the major share in India sanitary napkin market. On the contrary, Disposable menstrual pads use chemicals like dioxins, furans and fragrances which causes health issues and cannot be recycled and takes hundreds of years to degrade. Looking at this consequence biodegradable menstrual pad will gain popularity in future. Cloth menstrual pads are being used majorly by the rural female population. Cloth menstrual pad to show stagnant growth throughout the forecast period.

Supermarkets & hypermarkets segment dominated the market in 2017 and expected to show a similar trend in the forecast. The wide availability of different types of products in the supermarket and hypermarket chains followed by the inclination of consumers towards these channel for the purchase of feminine hygiene products drives the segment growth. Pharmacies are the second leading distribution channel, whereas the online segment will grow at a fast rate during the forecast period. An upsurge in the e-commerce industry in India to fuel growth to online segment.

The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding India sanitary napkin market dynamics, structure by identifying and analyzing the market segments and project the market size. Further, the report also focuses on competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER's analysis, SWOT analysis to address questions of shareholders to prioritizing the efforts and investment in the near future to emerging segment in India sanitary napkin market.

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Scope of the India Sanitary Napkin Market

India Sanitary Napkin Market, by Product Type:

• Disposable Menstrual Pads
• Cloth Menstrual Pads
• Biodegradable Menstrual Pads
India Sanitary Napkin Market, by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Speciality Stores
• Others
Key Player analyzed in the Report:

• P & G
• Energizer
• Charmer
• Johnson & Johnson
• Unicharm
• Kimberly-Clark
• Emami, Ltd.
• Mankind
• Edgewell.
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