LoyaltyXpert launched channel loyalty solution aimed at businesses that have an extended hierarchy of distributors, wholesalers, associates, dealers and channel partners in the sales network. Speaking on the occasion, the company’s VP said, “Managing such an extended hierarchy can be a challenge but it becomes easy with LoyaltyXpert channel loyalty platform.”

As one of the top emerging channel loyalty programs providers, LoyaltyXpert have conducted extensive research into existing channel programs of businesses. It is observed that a structured hierarchy is in place with wholesalers and distributors at the top controlling channel partners below them who, in turn, may be managing retailers. There are constraints for everyone down the line and retailers, for instance, may not be able to voice grievances or make suggestions directly to the company whose products they are selling. This can cause frustration and, eventually, it can affect sales.

LoyaltyXpert revitalizes the company’s approach to this established hierarchical structure and sets up a channel to address everyone down the channel. An open line of communication helps anyone down the line to freely contact and voice their needs and receive a response without those above them feeling slighted. As a matter of fact LoyaltyXpert starts at the top and drills down to bottom levels to bring about cohesion in its channel loyalty program. Everyone is encouraged to interact and resolve issues. Further, the loyalty program also serves as a listening post and a method to empower everyone in the chain. LoyaltyXpert’s loyalty program works towards building long term support and loyalty.

The loyalty program brings about rewards. Partners receive training that empowers them with knowledge to be more successful in addressing customer’s requirements and selling more. Partners can create more demand and tap opportunities. The program gives everyone in the channels a sense of purpose and direction in addition to loyalty for the brand and company. Apart from seminars and conferences as well as trade meets, the loyalty program takes advantage of social channels to help everyone in the channel to stay in touch with the company, with each other and with customers too. Building a strategic incentives structure is also part of the loyalty program.

Businesses interested in developing loyalty solutions for channel partners may get in touch with LoyaltyXpert by phone on +91-79-40054019 or chat live.