Netscribes latest market research report titled Ready to Eat Market in India 2014 highlights the rising demand for Ready to Eat products in India due to the increasing levels of income of its vast population and their hectic lifestyles. The Ready to Eat products sector can be categorized into two broad segments, frozen products and shelf stable products that are available in the form of dinner/breakfast items and desserts/snacks. Consumer survey shows that there is a high demand for both the segments. RTE products are easy to use as they require minimum time for cooking such as re-heating to a desired temperature or the addition of water.

The rise in fruit and vegetable prices has helped RTE products to emerge as an easy substitute for consumers as they tend to be comparatively cheaper. The growing retail market is another major reason for the expansion of the RTE market. The growth rate and revenue is expected to be high over the next five years. The market is dominated by a private foreign player. With the expansion of the market, more and more players are venturing into this segment. Given their hectic lifestyles, more and more consumers are opting for RTE food products, thereby offering tremendous growth prospects for the players involved.


[b]Coverage[/b]

* Overview of the ready to eat sector in India
* Overview of ready to eat market in India and historical and forecasted market size data over FY 2013 to FY 2018e
* Analysis of the ready to eat value chain and market segmentation
* Consumer insights on ready to eat products
* Export-import overview of ready to eat products, value and volume of export-import over 2010-11 to 2013-14(Apr-Dec) and country-wise value of export-import for 2013
* Qualitative analysis of market drivers, challenges, government policies, government participation and key trends
* Analysis of the competitive landscape and detailed profiles of major players
* Overview of the strategic recommendation


[b]Why Buy[/b]

* Get a clear understanding of historical development, current market situation and future growth prospects of the ready to eat market in India
* Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market and purchase decisions of buyers
* Understand your competitors business structures, strategies and prospects, and respond accordingly
* Position yourself to gain maximum advantage by strategizing business models with a complete understanding of the business structures and strategies of competitors


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SOURCE: Researchonindia.com


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