Foods invigorated with nutritional and disease preventing qualities are energizing the global food industry. The health conscious consumers are demanding functional food items that promote better health, prevent the onset of chronic diseases and increase their longevity which is fuelling the growth of the functional food market. These food items do not only include the important nutrients that foster healthy growth and development, but also contain supplements that are often derived from the natural food that imparts specific health benefits like improving the immune system of the body. This demand by the consumers and the advances made in food and medical science are some of the factors that are fuelling the growth of functional food sector. The growth prospects and development achieved are driving investment by food and food technology market.

This report: The Future of Functional Food and Drinks - Successful Product Positioning and Claims provides a comprehensive overview of functional food and drink landscape. Innovation hubs were identified in Europe, Japan, US, Brazil, India and China.


[b]Factors affecting its growth[/b]

As the people’s view regarding the food changes especially towards food intake and health status, the functional food market size is expected to grow from 1 to 4% annually globally. The changing demographics, especially the aging baby boomer population are further helping the market to grow. Furthermore, healthcare trends like research into diseases and chronic conditions are gaining significance which is positively affecting its growth further. Mergers and acquisitions, licensing and partnership agreements have driven the inorganic growth of functional food market.


[b]Market overview[/b]

The functional food industry is predicted to continue its growth and attract further investments and deals. With no indication of slowing in food science research advancements or waning of consumer appetite for food that improves their immune systems, the sector will remain dynamic and evolving even in the future. Furthermore, the improved economical factor will also support the introduction of new products that will reflect the needs of the health conscious consumer. The industry is facing challenges in the form of consumer skepticism, as they are unaware of the benefits of a new functional product or the product’s high prices especially when the end users’ disposable income falls. However, the market still holds numerous possibilities as functional foods become more popular for their scientifically validated health benefits.


[b]For further insights,[/b]

Visit: http://www.researchonglobalmarkets.com/the-future-of-functional-food-and-drinks-successful-product-positioning-and-claims.html


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