The U.K. Customer Relationship Management (CRM) & Social CRM market is expected to grow from $1132.9 million in 2013 to $1498.2 million in 2018 at an estimated CAGR of 5.7% during the period 2013-2018. The market is primarily driven by the growing demand for new and emerging CRM solutions like mobile CRM software.
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Social CRM amalgamates a social layer with traditional CRM software solutions; these solutions offer several advantages such as increased transparency, better communication of business ideas and information, and flexibility in performance. Social CRM emphasizes on leveraging social tools and sites, to help enterprises creating effective brand presence among its customers. These solutions provide a social platform for budding businesses CRM needs and also provide flexibility, in terms of reach, administration and deployment. Social CRM incorporates customers’ feedback into the planning process of the organizations in order to attract more customers. Enterprises are coming up with solutions for Social Listening, Social Monitoring, Social Middleware, Social Management and Social Measurement for providing the best in class customer experience to the customers.
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UK has seen rapid increase in the demand for CRM solutions from the companies. Moreover the country has witnessed a growing adoption of mobile CRM equipping an increasingly mobile workforce.
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U.K. Customer Relationship Management (CRM) & Social CRM report provides a competitive benchmarking of leading players in this market such as Salesforce, Microsoft, Oracle, Jive Software and Sugar CRM in terms of their product offerings, key strategies and operational parameters. U.K. Customer Relationship Management (CRM) & Social CRM market report further provides U.K. market trend, overall adoption scenario, competitive landscape and key drivers, restraints, and opportunities. The U.K. Customer Relationship Management (CRM) & Social CRM market report aims in estimating the current market size and the future growth potential of the different U.K. Customer Relationship Management (CRM) & Social CRM market offerings across different applications, deployment types, solutions, and end-users.

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