Ubiquity in Mobile Phone Adoption, Coupled with Machine Intelligence Sustain High Revenues in Mobile Marketing Market

Ubiquitous adoption of mobile devices supported by agile internet connected has certainly increased average screen time for users globally, paving new avenues for marketers. Social media popularity is a new advertising channel which certainly coins greater viewership amongst the target audience.

With personalized advertising becoming the rage, mobile advertising allows businesses to develop more personalized marketing strategies, with due importance to time and location specifications. This therefore allows specifically targeted advertisements for specific audience.

Further, with massive proliferation in mobile applications and easy accessibility to internet solutions, mobile marketing market is anticipated to secure humongous profit in the coming years. These market specific information have been extracted from Adroit Market Research’s recent report compilation contained within its massive online repository. Information furnished in the report allows readers and market participants to draw substantial cues about multi-dimensional market developments and their role in growth maximization.

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With mobile gaming apps becoming highly popular, market participants are developing accurately designed in-game mobile marketing advertisements for maximum viewership.

Machine Intelligence and AI likely to Remain Gamechangers in Predicting End-User Behavior

In the forthcoming years, machine intelligence, predictive intelligence and AI are poised to make headstrong progress in mobile marketing, thus supporting growth proliferation, besides emerging as a dominant market trend.

Anticipating customer behavior is crucial for superlative business outcome. Customer response and online behavior is highly volatile, therefore adequate prediction of the same is vital in pushing successful mobile marketing campaign. Machine Intelligence and AI support this analytical practice to entice favorable end-user response.

Pandemic has certainly shaped further innovations and futuristic growth route in global mobile marketing space. With average digital screen time amongst urban population skylarks, consumer habits and response are changing exponentially, thus creating fresh growth scope for mobile marketing players.

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The major players of the global mobile marketing market are Airship, Swrve, Vibes, Braze, Adobe, Acoustic, L.P., Localytics, Oracle, Salesforce, SAP, Marketo, Pyze, FollowAnalytics, Xtremepush, and more. The mobile marketing market is fragmented with the existence of well-known global and domestic players across the globe.

Segment Overview of Global Mobile Marketing Market

Solution Overview, 2018-2025 (USD Billion)

In-App Messages
Location-Based Messages
MMS
Mobile Web
SMS
QR Codes
Others
End-User Overview, 2018-2025 (USD Billion)

Automotive
BFSI
Healthcare
IT & Telecom
Media & Entertainment
Retail
Travel
Others
Regional Overview, 2018-2025 (USD Billion)

North America
U.S.
Canada
Europe
UK
Germany
France
Rest of Europe
Asia Pacific
China
Japan
India
Rest of Asia-Pacific
Middle East and Africa
UAE
South Africa
Rest of Middle East and Africa
South America
Brazil
Rest of South America
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Who should buy this report?

This study is suitable for industry participants and stakeholders in the global mobile Marketing Market. The report will benefit:

Every stakeholder involved in the mobile Marketing Market.
Managers within the Tech companies looking to publish recent and forecasted statistics about the global mobile Marketing Market.
Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of global mobile Marketing Market.
Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the Market to determine future strategies.
Major Points from Table of Contents:

Chapter 1 Introduction

1.1 Introduction to the Study

1.2 Market Definition and Scope

1.3 Units, Currency, Conversions and Years Considered

1.4 Key Stakeholders

1.5 Key Questions Answered

Chapter 2 Research Methodology

2.1 Introduction

2.2 Data Capture Sources

2.2.1 Primary Sources

2.2.2 Secondary Sources

2.3 Market Size Estimation

2.4 Market Forecast

2.5 Data Triangulation

2.6 Assumptions and Limitations

Chapter 3 Executive Summary

Chapter 4 Market Outlook

4.1 Introduction

4.2 Value Chain Analysis

4.3 Market Dynamics

4.3.1 Drivers

4.3.1.1 Increased Use of Mobile Web and Mobile Applications

4.3.1.2 Growth of Social Media and Advertising

4.3.2 Restraints

4.3.2.1 Complication in Implementation

4.3.3 Opportunities

4.5 PEST Analysis

Chapter 5 Mobile Marketing Market by Solution

5.1 Introduction

5.1.1 In-App Messages

5.1.2 Location-Based Messages

5.1.3 MMS

5.1.4 Mobile Web

5.1.5 SMS

5.1.6 QR Codes

5.1.7 Others

Chapter 6 Mobile Marketing Market by End-user

Continued….

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