Mobile analytics refer to the analysis and gathering of data of mobile platforms such as mobile websites, mobile apps and others. Mobile analytics help the mobile website and app developing companies to track and understand the relation between user interactions with websites and apps. Further, these mobile analytics solutions are gaining traction due to the increase use of social media, shopping and banking on mobile platforms.

Market Size and Forecast
The Global Mobile Analytics Market is anticipated to flourish at a CAGR of 18.3% over the forecast period. Mobile analytics market was valued at USD 1.6 Billion in 2016 and is anticipated to reach USD 6.0 Billion by the end of 2024. Android mobile analytics market is expected to remain dominant and grow at highest pace over the forecast period due to rapid growth of android smartphone market.

In 2016, North America accounted for the major share in the global mobile analytics market. Further, North America is anticipated to maintain its dominance over the forecast period owing to the high acceptance level of advance technologies and high adoption of cloud based solution. In 2016, application analytics segment was held for the highest percentage share in the region. Further, this segment is likely to witness significant growth over the forecast period. U.S. accounted for about 51% market share in 2015 due to the heavy penetration of cloud based solution.

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Further, Europe and Asia Pacific market are anticipated to witness lucrative growth over the forecast period. Increasing sale of consumer electronics segment such as smartphones, tablets and others is likely to propel the growth of mobile analytics market in Europe. On the other hand, Asia Pacific mobile analytics market is forecasted to grow at highest pace during the forecast period i.e. 2017-2024. Asia-Pacific mobile marketing segment is forecasted to grow at a CAGR of 27.6% over the forecast period. The major factor driving the growth of mobile analytics market is the increasing penetration of mobile devices such as smartphones, tablets and others in the region. Further, countries such as China, India, Japan and South Korea are anticipated to have the largest market share of mobile analytics in the Asia-Pacific region.

Market Segmentation
Our in-depth analysis segmented the global mobile analytics market in the following segments:
By Platform
• Android
• Windows
• iOS
• Others

By Solution
• Application Analytics
• Mobile Marketing
• Advertising Analytics
• In-app Analytics
• Others

By Deployment Model
• On-Premise
• Cloud Based

By End User
• E-commerce & Retail
• Media and Entertainment
• Transportation & logistics
• Healthcare
• Banking, Financial Service and Insurance (BFSI)
• Others

By Region
Global mobile analytics market is further classified on the basis of region as follows:
• North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
• Latin America (Brazil, Mexico, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
• Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
•Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, South Korea & Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
• Middle East and Africa (GCC, North Africa, South Africa, Rest of Middle East and Africa) Market Size and Y-O-Y Growth Analysis

Growth Drivers and Challenges
Growth of application based industries such as ebay, amazon and others is the major growth driver of mobile analytics market. In addition to this, increasing sale of smartphones and other mobile devices across all over the globe is expected to intensify the demand of mobile analytics market. Apart from this, smart technologies innovations such as smart TV are also escalating the growth of mobile analytics market.

Further, increasing online advertisements and rising inclination of enterprises towards mobile analytics is likely to accelerate the growth of the mobile analytics market. Moreover, technological advancement in mobile analytics and rising usage and demand for cloud based mobile analytics solutions is the key growth driver of mobile analytics market in the developed regions.

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However, security concerns such as data privacy among the population is hindering the growth of global mobile analytics market. Additionally, high initial cost of set up is dampening the growth of mobile analytics market globally. Lack of awareness regarding mobile analytics solutions in the growing regions is restraining the growth of global mobile analytics market.

Key players
• Amazon Web Services Inc.
o Company Overview
o Key Product Offerings
o Business Strategy
o SWOT Analysis
o Financials
• Google Inc.
• Adobe Systems Inc.
• IBM Corporation
• Yahoo Inc.
• Mixpanel Inc.
• Webtrends Inc.
• Crittercism Inc.
• Upsight Inc.
• Netbuiscuits Inc.

Scope and Context
Overview of the Parent Market
Analyst View

Segmentation
The global mobile analytics market is segmented as follows:
• By Platform Market Size & Y-O-Y Growth Analysis
• By Solution Market Size & Y-O-Y Growth Analysis
• By Deployment Model Market Size & Y-O-Y Growth Analysis
• By End User Market Size & Y-O-Y Growth Analysis
• By Region Market Size & Y-O-Y Growth Analysis

Market Dynamics
Supply & Demand Risk
Competitive Landscape
Porter’s Five Force Model
Geographical Economic Activity
Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio
Recent Trends and Developments
Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

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