The participants of a private seminar of Media planners in Minneapolis dubbed Media planning as the “philosopher’s stone” of modern business. Role of Media planning agencies is becoming more crucial with every passing day. With by and large other things being equal amongst different commercial ventures, it is only the power of advertising message which is making all the difference between staggering success and dismal failure of two like companies. In other words, Media planning is the ‘x -factor’ of contemporary businesses.
Media planning is the process by which a brand’s advertising message is taken to the target audience in most efficient manner. It means, the Media planning agencies employ their wisdom, expertise and knowledge of media trends and consumer psychographics in creating maximum Ad impact on desired demography of target audience, in the most cost-effective manner. Being cost-effective means achieving optimum reach of the campaign within a minimum budget.

Explaining this further, a top executive of Marketshare Masters, a Minneapolis based advertising agency providing Media planning services, said “Any region covered by an Advertising campaign has different segments of demography. Each segment of demography is scattered across different media categories and media vehicles. The aim of advertising media planning is to reach to maximum target audience using minimum media buy. If 1000 target audience have to be exposed to an advertisement using different media vehicles of TV, Radio, newspapers, social media and outdoor media, then the challenge for media planning agencies lies in using such a combination of media categories and media vehicles by which neither audience are over exposed or under exposed. Over exposure is a waste of advertising budget and under exposure is failure of the purpose of advertising campaign.”

In earlier days, the advertising agencies which created the Advertisement used to execute the media planning task also. But with changing times and need for efficiency, the advertising media planning has been broadly divided into three functions; The creative team which prepares the Advertising message, the media planning agencies, who plan how the media should be covered and the media buying agencies, who finally buy media vehicles as per the instructions of the media plan. Interestingly, the role of media planning agencies spills into media buying as well as creation of the advertising message. The advertising message cannot be prepared till media planning agencies convey the choice of preferred media classes and the psychographics of target audience to the creative team and media buying agencies cannot buy media of their own choice. They have to abide by the media-mix plan prepared by the media planning agencies.

They have successfully handled some of the top advertising campaigns of leading brands. Marketshare Masters have 7 years of experience in Advertising media planning and providing top-notch media planning services. Apart from media planning, Marketshare Masters are also market leaders in other activities and services like SEO, Social media management, web designing, corporate identity pieces, flyers and posters and Brochures, catalogues, book covers and business cards.

For More Queries Contact:
Market Share Masters
Minneapolis, Minnesota 55402
Phone: (612) 799-9997
E-mail: [email protected]
Website: www.marketsharemasters.com/advertising-media-planning