Market Synopsis of Programmatic Advertising Market:
Market Scenario:
Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online.
Programmatic Advertising Market It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.
Programmatic advertising market has been segmented on the basis of device, ad format and end users. The ad formats segment is further bifurcated into desktop banners, mobile banners, desktop videos and mobile videos. Out of which, currently desktop banners segment is generating highest revenue as compared to others. But due to increasing use of mobile phones, banner ads are decreasing and mobile videos are gaining traction. During the forecast period, mobile videos will witness rapid growth and will grow at highest CAGR.
The global programmatic advertising market is expected to grow at approx. USD 150 Billion by 2023, at 22% of CAGR between 2017 and 2023.
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Programmatic Advertising Market Segmentation
The programmatic advertising market has been segmented on the basis of device, ad formats and end users. The end users are further bifurcated into travel, media and entertainment, finance and education. The media and entertainment segment is expected to grow at highest rate during the forecast period.
The prominent players in the programmatic advertising market are - Rubicon Project (U.S.), Adroll (U.S.), Adobe Marketing Cloud (U.S.), DoubleClick (U.S.), Choozle (U.S.), AdReady (U.S.), DataXu (U.S.), Centro, Inc. (U.S.), PulsePoint, Inc. (U.S.) and Outbrain (U.S.) among others.
Market Research Analysis:
The global programmatic advertising market, by geography, has been segmented into North America, Europe, Asia Pacific, Middle East and Africa (MEA), and South America. In the global programmatic advertising market, Asia Pacific is anticipated to witness relatively faster adoption as compared to other regions and hence the growth rate will be higher. Within Asia Pacific, mobile videos are projected to contribute faster growth of revenue backed by video advertising in countries such as Japan, China and India. 
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Key Players
The key players in the global programmatic advertising market include Adobe Marketing Cloud (USA), Adroll (USA), AdReady (USA), Centro, Inc. (USA), Choozle (USA), DataXu (USA), DoubleClick (USA), Outbrain (USA), PulsePoint, Inc. (the USA), and Rubicon Project (USA).
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