In the age of online forms, automated phone trees, and computer-generated emails, most consumers know the struggle of being unable to talk with an actual person when contacting a business. This is especially frustrating when trying to research costs and get quotes for a service. While major brands such as Bank of America and Progressive have been condemned for their use of automated replies on Twitter, the practice of automated responses continues in all facets of the online business. In contrast to this, Pool Doctor of the Palm Beaches offers customers a fast and free pool building estimate by a real person. The company also encourages potential customers to call their offices to speak with an employee firsthand.

Estimating the cost of a new pool installation is a tricky matter. Factors that influence pool cost include size, material, and the amount of site preparation required. This makes it difficult for pool companies to list prices on their website. The most common workaround for this is to offer a contact form, which can be filled out for a free pool building estimate. However, this method can present its own problems. If the company is not quick to follow up on these requests, they risk losing out on thousands of dollars' worth of business. Pool Doctor of the Palm Beaches follows best practices regarding use of online contact forms. While it is considered the common practice to send an immediate auto-generated email response to let the consumer know their form was received, the best practice also includes follow-up by a real person within the same business day if possible. They also provide the alternative of calling the office directly, streamlining the process even further.

To get a pool cleaning estimate or a pool maintenance estimate from Pool Doctor, the process is the same. Some companies will list prices for these services on their website. However, a broad online search reveals that consumers can spend anywhere from $75 to $400 for pool cleaning and maintenance, depending upon their location, the size of the pool, and what services they require. Thus, Pool Doctor has decided to provide customers with a fast, free, and personalized pool maintenance estimate in the same way as they would provide a new pool estimate.

The dedication of Pool Doctor of the Palm Beaches to be available for clients has long been a hallmark of the company. In a quick scan of online reviews, words and phrases like “prompt,” “fast,” and “excellent customer service” are repeated over and over. It is clear that offering free estimates is more than just a great marketing strategy, it is a valued service.