Probiotic supplements are becoming very popular and widely-used because of the growing health awareness of most people. There are numerous probiotics supplements and products being made, and they are being heavily advertised and promoted. Considering this rapidly growing demand, a study on the global market of probiotic supplements has been prepared by the researchers which is titled as “Probiotic Supplements Market: Global Industry Analysis and Opportunity Assessment, 2017-2027”. This study has been freshly added to the online repository of Market Research Reports Search Engine (MRRSE), which offers an in-depth analysis, focusing on the key opportunities, current trends, and growth drivers. The recommendations and inputs given by industry experts are expected to help the leading players and readers in formulating market-centric strategies in the coming years.
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Probiotics are live microorganisms which can be consumed through fermented foods or supplements. Probiotic supplements are presented across all geographies, claiming initial higher penetration in developed markets, though the adoption among existing users of probiotic supplements is strengthening, acquisition of newer customers is relatively low, which should have been very high considering the wide scale benefit of probiotic supplements. Nowadays, a larger chunk of the population relying on antibiotics has learned the importance of probiotic supplements and has started consuming it.
Initially, the research presents a detailed market outlook of probiotic supplements with information on leading segments, country wise market information with respect to the market size (in terms of sales revenue), growth rate (CAGR %), and growth factors. The regional analysis focuses on prime regions such as North America, Western Europe, Latin America, Asia Pacific excluding Japan, Eastern Europe, Japan, Middle East and Africa. As per the latest findings, global sales of probiotic supplements were valued at nearly US$ 3,720 Mn in 2016, and are projected to be valued at around US$ 17,440 Mn by 2027 end. Sales revenue is expected to register a CAGR of 15.4% during the forecast period (2017–2027).
Moreover, the market has been analyzed on the basis of various key segments such as bacteria, formulation, function, distribution channel and region. By function, it mainly helps in immunity and digestive health, urogenital health, pregnancy, weight management and others. On the basis of bacteria, it covers Lactobacillus, Streptococcus, Bifidobacterium and others. Female consumers are getting more conscious towards what they are consuming. Before buying any supplements they look for the list of ingredients, origin, date of manufacture and expiry and other key information. Owing to this pharmacy stores are reflected as ideal distribution channels for the purchase of probiotic supplements.
The last part of the report contains the competitive landscape of the probiotic supplements market. This part constitutes information on the several top companies operating in the global probiotic supplements market.
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