When Maria B graduated from the prestigious Pakistan Institute of Fashion Design (PIFD) in 1998, she had a clear idea of what she wanted from her brand. She wanted to challenge the status quo and bring energy and vitality to the almost non-existent designer retail market. And that is exactly what she did.

MARIA.B started in 1999 with one retail outlet and a small stitching unit where Maria’s sole focus was to provide ready to wear fashion that reflected an elegant fusion of east and west. Today MARIA.B. is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics, linen and cottons all within one affordable label while boasting an extensive retail network with 25 outlets comprising of both standalone outlets and mall outlets in 12 different cities across the country, while also exporting to international destinations including India, UK, USA, Bangladesh, UAE and Qatar.