The rapid pace of digital transformation in the last 5 years has impacted every industry. With increased mobile usage and internet penetration, customers are increasingly becoming information weary and they expect brands to deliver more personalized experiences. As more brands jump on the digital bandwagon, it becomes even more imperative to create highly personalized and tailor-made experiences for every customer.

But 2020 has been a ruthless year; hitting businesses hard, forcing them to devise new strategies to survive the COVID crisis. Smart brands have innovated and even benefited from the situation by offering unique digital experiences to their customers. Taking the appropriate precautions, boosting reach on digital channels and providing a touchless delivery experience has enabled businesses to retain their customers and slash costs.
Capillary’s new feature additions will help you achieve just that and maximize your customer engagement.

WhatsApp Notifications
Capillary’s integration with Whatsapp enables marketers to send transactional messages to customers to provide information about their transactions, loyalty program points, coupon codes, and also collect feedback and bot support for various enquiries.

Use Cases for Marketers:
 Retain the customer by issuing coupons and points earned in the transaction based on their profile
 Provide information about ongoing offers and nearest store to encourage customers to shop

AI-Powered Filters
Capillary’s AI-powered filters help you foresee your customer’s likelihood to respond, transact or churn. During these difficult times, knowing your customers can help enrich the whole customer journey and overall purchase experience. Marketers can choose filters required as per the business need while creating an audience list in Engage+.

Use Cases for Marketers:
 Understand customers’ propensity to a particular store, product and time to send the right message to the right audience at the right time
 Predict the likelihood of a customer to respond to a particular campaign
 Foresee customers who are likely to churn

Channel Priority
Capillary’s Channel Priority has been designed to address this challenge by offering marketers a list of channels that is ranked from highest to lowest priority based on the likelihood of customer response. It can be set-up while creating a campaign in Engage+.

Use Cases for Marketers:
 Minimize the cost of communication by prioritizing channels to reach the customer
 Maximize the probability of conversion with channels known to give higher ROI over others

For detailed insights visit https://www.capillarytech.com/blog/marketing/new-product-features-customer-engagement/