The US hair care market is projected to grow at a modest CAGR of 3.7% during the forecast period. The key aspect that drives the growth of the market includes the rising demand for various hair styling, hair colorant, and hair regrowth products. The young population in the region is constantly aware and conscious about several hair care offering such as hair growth, which is driving the growth of hair care market in the US. For instance, in July 2020, according to the America Hair Loss Association, hair loss starts at the age of 35 with around 40% loss rate among women and men. In addition, approximately 50% population in the US is aged above 35years, as per the World Census Report 2020. Furthermore, the rising trend of healthier living is anticipated to improve the quality of life coupled with increase in end-user preference towards various personal care and beauty products, will increase the expenditure on such products. According to the Bureau of Labor Statistics in the US, the average annual expenditure on hair care products had witnesses a growth rate of 8.0% from 2016-2020, that is per consumer.

The US hair care market is segmented based on product type and distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type includes waxes, pastes, mousses, and hair treatment products. Based on the distribution channel, the market is segmented into offline channel and online channel. The offline channel further includes supermarket/ hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and others. Among the product type, the shampoo segment is expected to grow considerable owing to various product innovations such as dry shampoo. Dry shampoo is a relatively new product on the market which coats the hair in an oil-absorbing powder to give the hair a fresher and cleaner appearance without the use of water.

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Market Coverage

The market number available for – 2023-2030
Base year- 2023
Forecast period- 2024-2031

Segment Covered- 

By Product Type
By Distribution Channel

US Hair Care Market Segmentation

By Product Type

Shampoo
Conditioner
Hair Oil
Hair Colorants
Hair Styling Products
Others (Waxes, Paste, Mousses, Hair Treatment Products)

By Distribution Channel

Offline
Supermarket/Hypermarket
Convenience Stores
Specialty Stores
Pharmacies/ Drug Stores
Online

A full Report of US Hair Care Market is Available @ https://www.omrglobal.com/industry-reports/us-hair-care-market

Company Profiles 

Amway Corp.
Aveda Corp.
Avon Products, Inc.
Church & Dwight Co., Inc.
Combe, Inc
Conair Corp.
Coty, Inc. 
Deciem Beauty Group Inc.
Goody Products, Inc.
Johnson & Johnson Services, Inc.
L'oreal S.A.
MONAT Global Corp.
Natura International, Inc.
Procter & Gamble Co.
Redken
Revlon, Inc.
Unilever plc
Vogue International LLC
Wella Operations US LLC

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